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Marketing Director

1 month ago

Mendota Heights, Minnesota, United States Elevance Health Full time
Job Description

As a Marketing Manager at Elevance Health, you will play a critical role in driving our omnichannel marketing strategy. This includes spearheading the planning and execution of multi-channel, multi-touch marketing campaigns focused on the consumer and based on business objectives.

Key Responsibilities:

  • Develop break-through consumer-centric performance marketing strategies for member acquisition, onboarding, engagement, and retention by combining marketing intelligence with business priorities.
  • Collaborate with stakeholders to enhance Elevance Health's marketing campaigns through planning, forecasting, optimization, and campaign reporting.
  • Provide strategic direction to the Campaign Management and Operation teams and collaborate on the development of comprehensive journey strategies that may include on and offline media.
  • Lead the development of strategic and tactical multi-channel marketing campaigns in partnership with the Campaign Management team, setting clear goals for each channel and across the whole journey.
  • Develop test & learn agendas with a viable measurement approach.
  • Educate stakeholders about the potential capabilities of marketing campaigns to maximize consumer engagement and satisfaction.
  • Be mindful of the details to ensure campaigns are planned and executed on time.
  • Identify opportunities to improve our marketing capabilities and processes to help drive the success of future campaigns and increase our marketing maturity.
  • Partner with Marketing Strategists and Campaign Management teams to define the optimal measurement approach.
  • Leads the development of performance forecasts with the Campaign Management team.
  • Provide actionable insights to stakeholders beyond standard KPIs by showcasing the business impact and improving the understanding of the consumer's behavior.
  • Communicate objectives, strategies, and rhythm of the business performance results with leadership and cross-functional teams using effective verbal and written communications.
  • Develop and cultivate excellent relationships with business partners, team members, and marketing leaders.

Requirements:

  • BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.
  • Healthcare marketing experience preferred.
  • Prefer experience with both B2B and B2C audiences.
  • A background in the healthcare industry, financial services, and/or ad agency experience.
  • Excellent communication.
  • Ability to analyze opportunities and present objectives and desired outcomes to leadership with effective storytelling (verbal and written form).
  • Possess a strategic and business-forward approach.
  • Understand how to work towards broad business objectives and navigate in an ambiguous business setting.
  • Results-oriented. Ability to roll up the sleeves to drive towards the key business outcomes.
  • Exceptional project manager.
  • Can bring together cross-functional teams to get things done with an own-it attitude.
  • Can recognize the opportunity and execute against it.
  • Relationship builder. Forms relationships and can influence decisions through compelling data and communication.
  • Experience with traditional and digital media.
  • Experience working in a matrix organization.

What We Offer:

  • Market-competitive total rewards, including merit increases, paid holidays, Paid Time Off, and incentive bonus programs.
  • Medical, dental, vision, short and long-term disability benefits.
  • 401(k) + match, stock purchase plan, life insurance, wellness programs, and financial education resources.

How We Work:

At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture, and we offer a range of market-competitive total rewards to support our associates' well-being and success.

Equal Employment Opportunity:

Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status or condition protected by applicable federal, state, or local laws.