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CRM Marketing Specialist

2 months ago


Valencia, California, United States Insight Global Full time
Job Title: CRM Marketing Coordinator

We are seeking a highly skilled CRM Marketing Coordinator to join our team at Insight Global. As a key member of our marketing team, you will be responsible for implementing consumer and trade marketing initiatives that drive bookings for our cruise line and position our brand distinctively in the luxury travel marketplace.

Key Responsibilities:
  • Collaborate with team members and stakeholders to drive lead generation, prospecting, loyalty, and guest journey strategies
  • Develop actionable strategies, maintain workflows, and ensure the accuracy of all project details
  • Establish project schedules, resolve issues, manage project costs, and provide regular updates
  • Oversee design, copy, layout, and image selection while ensuring alignment with brand standards
  • Support program planning by analyzing past marketing efforts, proposing new strategies, researching promotional tactics, and collaborating with global teams to integrate marketing messages across various media channels
Requirements:
  • 3+ years of experience in marketing communications project management, in either a corporate or agency setting
  • Proficient in the use of computer business applications, Microsoft Teams, Word, Excel, and PowerPoint
  • Excellent interpersonal skills required for communication with management, clients, related departments, agencies, vendors, designers, and colleagues
  • Ability to analyze, negotiate, and present solutions to complex issues
  • Copywriting/editing skills helpful
  • Organizational skills and ability to handle multiple projects and work under pressure to meet deadlines
About Us:

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.