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Marketing Data Analyst

2 months ago

Reston, Virginia, United States AccruePartners Full time

About AccruePartners

AccruePartners is a rapidly growing B2C company that values community involvement and consistent growth.

What We Offer

  • A dynamic and established business model with a strong focus on innovation and customer satisfaction.
  • A remote-friendly work environment with flexibility and autonomy.
  • A comprehensive benefits package, including medical, dental, vision, HSA, 401k match, and PTO.
  • Award-winning training programs, including Training Magazine Top 125 and Brandon Hall Awards.
  • Significant opportunities for professional growth and development.

About the Role

We are seeking a skilled Marketing Data Analyst to join our team. As a Marketing Data Analyst, you will be responsible for analyzing marketing data to provide actionable insights and collaborating with stakeholders to improve campaign effectiveness.

Key Responsibilities

  • Analyze marketing data to identify trends and opportunities for campaign optimization.
  • Develop and maintain dashboards, tagging, and UTM tracking to support targeted marketing and media optimization.
  • Collaborate with stakeholders to improve campaign effectiveness and drive quality sales and customer acquisition.

Requirements

  • 2-3 years of experience in analytics with marketing data or a combination of education and work experience.
  • Experience with SQL and Excel is required.
  • Skilled in data visualization with Tableau, Power BI, or similar.
  • Experience driving actionable insights and preferred experience with qualitative research or qualitative analysis.

What We're Looking For

  • A motivated and detail-oriented individual with a passion for data analysis and marketing.
  • Excellent communication and collaboration skills.
  • A strong understanding of marketing principles and data analysis techniques.