Product Marketing Specialist
4 weeks ago
Legrand North America is seeking a Product Marketing Specialist to join the Data, Power and Control Team in New London, CT.
The Product Marketing Specialist will play a critical role in the launches, promotional programs, and communication of Legrand products and associated technology.
This position will develop, execute, track, and measure the effectiveness of product launches and marketing programs.
The Product Marketing Specialist will also be responsible for the project management of key strategic initiatives for brand management and support of data governance.
Main Responsibilities:- Communicate product and technical information clearly and concisely through various mediums to the intended audience.
- Collaborate cross-functionally with Product Management, Engineering, Creative Services, Campaign Marketing, Channel Marketing, and Sales teams to deliver collateral, context, and support materials to drive successful product launches.
- Research and provide thought leadership to create technical marketing collateral that drives consumers to our brand and product.
- Update and maintain product information on the web, including adding new collateral, copy, and images.
- Create high-impact, useful tools to aid internal and external sales teams.
- Facilitate effective communication between internal teams to ensure alignment on product and marketing strategies.
- Represent the organization in customer-facing calls and events as needed.
- Undertake additional assignments or projects as directed by management.
- Bachelor's degree from a four-year college or university with an emphasis in Marketing, Business, or a related field.
- 2-4 years of experience in product marketing, application/lifestyle marketing, or a related field; experience in data or telecommunications marketing a plus.
- Computer proficient with knowledge of Microsoft Office products (Word, Excel, Outlook, PowerPoint, Visio).
- Effective oral and written communication skills with the ability to provide information across multiple groups in the company.
- Strong organizational, research, and planning skills.
- Ability to work independently and in a dynamic team environment.
- Strong presentation and interpersonal skills.
- Concerned with quality deliverables.
$75k - $85k
Benefits Overview:Legrand North America offers comprehensive medical, dental, and vision coverage.
Legrand North America offers distinctive benefits like a high employer 401K match, above-benchmark paid maternity and parental leave, paid time off to volunteer, and an active/growing Employee Resource Group network.
Legrand North America is an employee-centered, growing company with tremendous opportunity.
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