Paid Search Engine Marketing Strategist

4 weeks ago

New London, Connecticut, United States Mediassociates Full time
Job Title: Paid Search Engine Marketing Strategist

Mediassociates is seeking a highly skilled Paid Search Engine Marketing Strategist to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing integrated Paid Search Engine Marketing (SEM) campaigns that drive business results.

Key Responsibilities:
  • Develop and manage complex digital campaigns from inception to ongoing management, ensuring alignment with client goals and KPIs.
  • Perform market research and competitive analysis to stay up-to-date with emerging trends and best practices in Paid Search.
  • Participate in and lead internal and client presentations on performance reporting and insights, opportunities, and emerging trends.
  • Assist in leading the development of processes and automation, optimization schedules, training, and overall capabilities across internal teams.
  • Foster a collaborative team mindset and be willing to assist team members where needed.
Requirements:
  • Minimum of 3 years of experience working in the paid search ecosystem.
  • Agency experience required.
  • Solid understanding of Paid YouTube strategies and best practices preferred.
  • Strong foundation and passion for digital media and advertising landscape, with experience in running tactics outside of search a plus.
  • Proven track record of successfully managing complex client campaigns and relationships against performance metrics.
  • Experience utilizing bid-management platforms (Search Ads 360, Skai, Marin) to support and manage campaigns.
  • Expertise within Google/Bing editor platforms.
  • Strong oral and written communication skills with ability to speak with and present to internal and external stakeholders of all levels.
  • Google/Microsoft Certification preferred.
  • Strong analytical and technical aptitude, including Microsoft Excel and math proficiency.
  • Ability to think proactively, maintain a high level of productivity, and manage multiple priorities.
  • Desire to work within a collaborative team setting while also being able to work independently.
About Mediassociates:

Mediassociates is a leading independent media planning, buying, and analytics agency located in Fairfield County, Connecticut. We leverage an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes.

We are proud to be an Equal Opportunity Employer and welcome applications from diverse candidates. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status, or other characteristics protected by applicable federal, state, or local law.

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