Healthcare Marketing Coordinator
2 weeks ago
As a Marketing Coordinator at Rakeb Home Healthcare, LLC, you will be instrumental in enhancing the visibility and growth of our services through targeted marketing strategies. The ideal candidate will have a robust background in healthcare marketing, emphasizing relationship-building to foster referrals. This role demands a creative and proactive individual capable of articulating the value of our home healthcare services to key stakeholders.
Key Responsibilities:
Relationship Development:
Forge and sustain strong connections with healthcare providers, hospitals, clinics, senior living facilities, and other pertinent stakeholders.
Establish a referral network to boost client admissions and enhance brand recognition.
Strategic Marketing Initiatives:
Collaborate with the executive team to design and implement comprehensive marketing plans that align with organizational goals.
Identify target demographics and execute focused campaigns to engage potential clients and referral sources.
Content Creation and Brand Communication:
Develop engaging marketing materials, including brochures, presentations, and digital content, to effectively convey the unique advantages of our home healthcare services.
Ensure consistent and impactful brand messaging across all marketing platforms.
Event Coordination and Engagement:
Organize and manage events, workshops, and community outreach initiatives to promote our services and connect with the community.
Represent the organization at industry conferences and networking functions to enhance brand presence.
Market Research and Insights:
Remain updated on industry trends, competitor actions, and market possibilities.
Conduct market analysis to uncover potential growth areas and service enhancements.
Qualifications:
Bachelor's degree in Marketing, Business, or a related discipline.
Experience in senior care is highly advantageous.
Demonstrated expertise in healthcare marketing, particularly in cultivating and sustaining professional relationships.
Excellent communication and presentation skills.
Innovative thinking and problem-solving capabilities.
Ability to work autonomously and collaboratively within a team environment.
Proficient in Microsoft Office and marketing software/tools.
Job Types: Full-time, Part-time
Pay: Starting at $26.00 per hour
Expected Hours: Minimum of 24 hours per week
Schedule:
- 8-hour shifts
- Daytime hours
- Monday to Friday
- No weekend shifts
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