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Brand Lead, ALAC and U.S. Hispanic Marketing Strategist

1 month ago

Coral Gables, Florida, United States Apple Full time
About the Role

We are seeking a highly experienced Brand Lead to join our ALAC Marcom leadership team. As a key member of the team, you will report directly to the Marcom Director, ALAC & U.S. Hispanic. Your primary responsibility will be to lead an established team of Brand Managers, supported by Producers, Creatives, and other experts from various Marcom functional teams.

Key Responsibilities
  • Develop and deliver integrated marketing communications strategies that drive Apple's brand value and business growth.
  • Collaborate extensively with Project Managers, Advertising Managers, and Worldwide (WW) Brand Managers/Functional leads.
  • Prioritize, initiate, and coordinate marketing communication activities for each of our lines of business in the ALAC region and the U.S. Hispanic market.
  • Lead the work for product launches, developing new local campaigns tailored to specific market objectives and opportunities.
  • Work with Product Marketing to enhance the customer experience with our ecosystem of products and services.
  • Act as the primary interface between WW and local Marcom teams, representing the perspectives, needs, and opportunities of our markets to global counterparts.
  • Uphold Apple's standards for creative excellence, technical accuracy, and brand integrity.
Requirements
  • 15+ years of experience in marketing communications, focusing on consumer products and services.
  • Proficiency in English.
  • Available to travel domestic and internationally, up to 10%.
Preferred Qualifications
  • Self-motivated and think like an entrepreneur, with a talent for proactively growing a business using creative capital.
  • Adaptable, hands-on, proactive, and a strategic problem solver.
  • Passionate about inspiring creativity, evaluating creative work, and nurturing ideas.
  • Experience working across diverse brands and consumer segments in Latin America and the U.S. Hispanic market.
  • Deep understanding of the media landscape and media consumption habits across Latin America and the U.S. Hispanic market.
About Apple

Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.