Marketing Director

3 weeks ago

Coral Gables, Florida, United States PayCargo LLC Full time

Marketing Manager Role

PayCargo LLC is seeking a skilled Marketing Manager to drive growth and expansion of its logistics payment platform. The ideal candidate will have a proven track record of developing and executing successful marketing strategies, with a focus on demand generation, conversion optimization, and premium positioning.

Key Responsibilities:

  • Develop and implement a holistic demand generation strategy that encompasses all aspects of PayCargo's marketing efforts, from online campaigns to high-profile events.
  • Develop compelling marketing strategies and offers for PayCargo's product lines, ensuring alignment with overall business goals.
  • Oversee and optimize a multichannel marketing strategy, incorporating digital, social, and traditional channels to maximize reach and impact.
  • Utilize data analytics to inform marketing decisions, ensuring strategies are based on solid evidence and insights to achieve measurable results.
  • Lead the marketing efforts for PayCargo's flagship events, ensuring each event achieves its engagement goals, and elevates the PayCargo brand.
  • Guide the development and execution of PayCargo's content strategy, ensuring all content is on-brand, compelling, and effectively supports marketing and business objectives.
  • Stay ahead of industry trends and innovations, continuously exploring new marketing technologies, strategies, and approaches to keep PayCargo at the forefront of the logistics marketing space.
  • Regularly review and analyze marketing performance metrics, providing detailed reports to senior management and adjusting strategies as necessary to improve outcomes.

Qualifications:

  • Hands on experience in a Marketing management role at a high-growth entrepreneurial organization with results-based evidence in north star metrics.
  • Demonstrated expertise in demand generation/demand capture of inbound leads and transactions.
  • Direct experience in crafting, executing, and scaling conversion funnels, content marketing, email marketing, social media, search marketing, data/analytics, and testing/optimization for premium B2B service offerings.
  • Obsession with data, including tracking and analyzing large datasets to drive strategy.
  • A passion for marketing, with undeniable evidence of your direct impact on previous company growth.
  • Experience leading a high-growth marketing team composed of various marketing-based roles, with the ability to 'talk the talk and walk the walk' for each of those functions.
  • Ability to deploy effective marketing strategies that increase Net New Revenue with new clients while also increasing LTV with existing clients.
  • Deep understanding of digital marketing, with a love for the psychology of persuasion and influence.
  • Proven track record of creating 'irresistible offers' in the digital marketing space.
  • Detail-oriented, with an eye for catching errors and optimizing processes.
  • Ability to thrive in a fast-paced environment, with a refusal to settle for 'good enough' or 'almost' hitting targets.

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