Marketing Campaign Specialist
3 weeks ago
About the Job:
">We are seeking a Digital Marketing Specialist to join our team at Finlays, where you will play a key role in driving business growth through targeted digital marketing campaigns. As a member of our marketing team, you will develop and implement account-based marketing strategies, manage and optimize digital campaigns, and analyze campaign performance to inform future optimization efforts.
">Key Responsibilities:
">- ">
- Develop and implement account-based marketing strategies tailored to specific customer profiles, creating and managing customer journeys that engage target accounts across digital touchpoints.">
- Lead and manage digital marketing campaigns across various platforms, setting up and launching targeted email marketing campaigns, optimizing for lead generation and conversions.">
- Measure and report on email marketing campaign metrics, providing detailed analysis on campaign performance and making data-driven recommendations for improvement.">
- Plan, execute, and optimize digital ads on platforms like LinkedIn and in trade publications to drive lead generation and brand awareness.">
- Pull leads from website traffic, LinkedIn ads, and other digital campaigns into lead-nurturing workflows, developing and tracking lead scoring models to prioritize high-quality leads for sales follow-up.">
Requirements:
">- ">
- Bachelor's degree in Marketing, Communications, Business, or a related field.">
- 2-3 years in Digital Marketing, Marketing Analytics, or similar roles.">
- Expertise in marketing automation software (Pardot preferred) and MS Office.">
- Proven experience with email marketing platforms (Pardot strongly preferred, or similar) and digital advertising platforms (e.g., LinkedIn Ads, Google Ads).">
- Working knowledge with CMS platforms, preferably Contentful, or WordPress, Webflow, or similar for content creation and management across digital channels.">
About Finlays:
">Finlays has been the trusted leader in supplying tea, coffee, and botanical extracts to the world's leading beverage brands since 1750. We empower our customers to create moments of joy with every sip, driven by collaboration, expertise, and innovation.
">Salary:
">$80,000 - $100,000 per year, based on experience and qualifications.
">Benefits:
">- ">
- Health, Dental, and Vision Insurance">
- 401(k) Company Matching">
- Eligibility for Monthly / Annual Bonuses">
- Paid Time Off (PTO) plus 10 Paid Holidays and Paid Volunteer Days Off">
- Volunteer / Community Involvement">
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