Digital Marketing Professional

3 weeks ago


San Antonio, Texas, United States Finlays Full time

Job Description:

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As a Digital Marketing Specialist at Finlays, you will play a critical role in measuring activity ROI, enabling sales, and promoting consistent brand messaging. You will manage and optimize account-based marketing strategies, digital campaigns, and lead nurturing workflows to ensure targeted engagement that aligns with both sales and marketing goals.

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About the Role:

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  • You will develop and implement account-based marketing strategies tailored to specific customer profiles, creating and managing customer journeys that engage target accounts across digital touchpoints.">
  • You will lead and manage digital marketing campaigns across various platforms, setting up and launching targeted email marketing campaigns, optimizing for lead generation and conversions.">
  • You will measure and report on email marketing campaign metrics, providing detailed analysis on campaign performance and making data-driven recommendations for improvement.">
  • You will plan, execute, and optimize digital ads on platforms like LinkedIn and in trade publications to drive lead generation and brand awareness.">
  • You will pull leads from website traffic, LinkedIn ads, and other digital campaigns into lead-nurturing workflows, developing and tracking lead scoring models to prioritize high-quality leads for sales follow-up.">
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Requirements:

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  • Bachelor's degree in Marketing, Communications, Business, or a related field.">
  • 2-3 years in Digital Marketing, Marketing Analytics, or similar roles.">
  • Expertise in marketing automation software (Pardot preferred) and MS Office.">
  • Proven experience with email marketing platforms (Pardot strongly preferred, or similar) and digital advertising platforms (e.g., LinkedIn Ads, Google Ads).">
  • Working knowledge with CMS platforms, preferably Contentful, or WordPress, Webflow, or similar for content creation and management across digital channels.">
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About Finlays:

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Finlays has been the trusted leader in supplying tea, coffee, and botanical extracts to the world's leading beverage brands since 1750. We empower our customers to create moments of joy with every sip, driven by collaboration, expertise, and innovation.

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Salary:

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$80,000 - $100,000 per year, based on experience and qualifications.

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Benefits:

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  • Health, Dental, and Vision Insurance">
  • 401(k) Company Matching">
  • Eligibility for Monthly / Annual Bonuses">
  • Paid Time Off (PTO) plus 10 Paid Holidays and Paid Volunteer Days Off">
  • Volunteer / Community Involvement">


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