Social Media Marketing Professional

2 days ago


Houston, Texas, United States BlueByrd Strategic Sales & Marketing Full time
Job Title: Social Media Marketing Specialist

We are seeking a highly skilled Social Media Marketing Specialist to join our team at BlueByrd Strategic Sales & Marketing, LLC. As a key member of our marketing team, you will be responsible for developing and executing comprehensive social media strategies that drive engagement, generate demand, and connect with our target audiences in meaningful ways.

Key Responsibilities:
  • Manage social media accounts for multiple clients across various platforms, including Facebook, X, Instagram, LinkedIn, and TikTok.
  • Develop and execute social media content calendars to ensure consistent and engaging content delivery.
  • Monitor industry trends and competitor activities to identify opportunities and stay ahead of the curve.
  • Track campaign performance and ROI to make data-driven decisions.
  • Interact with clients, vendors, and partners as needed.
  • Support the media team in executing paid media campaigns, including search, programmatic, video, and more.
  • Implement tracking protocols and pixels using Google Tag Manager.
  • Report weekly internally and monthly to clients on campaign performance and health.
Requirements:
  • Bachelor's degree in Marketing, Communications, Business, or equivalent field, or 3 years of applicable experience in lieu of degree.
  • 1-3 years of experience in social media marketing, preferably in an agency.
  • Experience managing social media accounts and working with social publishing tools like HubSpot, Sprout Social, Hootsuite, and Buffer.
  • Working knowledge of analytics platforms like Google Analytics.
  • Strong writing and communication skills.
  • A sustained curiosity about marketing and buying behaviors.
  • Outstanding organizational skills with the ability to manage multiple projects and clients.
  • Aptitude in problem-solving and strong attention to detail.
Nice-to-Haves:
  • Experience at a marketing agency.
  • Experience with email marketing campaigns.
  • Experience creating presentations.
  • Experience with paid social media advertising platforms like Facebook Ads Manager.


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