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Social Media Marketing Specialist

2 months ago

Houston, Texas, United States Selectransportation Resources Full time
Social Media Marketing Coordinator

The ideal candidate will be responsible for developing and executing social media strategies to enhance brand awareness, engage with target audiences, and drive traffic to the company's digital platforms.

This role requires a creative individual with a deep understanding of various social media platforms, strong communication skills, and the ability to analyze social media metrics to optimize content and campaigns.

Key Responsibilities:Content Creation and Management:
  • Develop, curate, and schedule engaging content for various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok).
  • Create visually appealing graphics, videos, and written posts that align with the brand's voice and marketing goals.
  • Manage the social media content calendar to ensure consistent posting and timely updates.
Strategy Development:
  • Collaborate with the marketing team to develop and implement social media strategies that align with overall business objectives.
  • Identify target audiences and tailor content and campaigns to resonate with them.
  • Stay up-to-date with the latest social media trends, tools, and best practices to ensure strategies remain effective and innovative.
Community Engagement:
  • Monitor and respond to comments, messages, and mentions across social media platforms in a timely and professional manner.
  • Foster and grow online communities by engaging with followers, influencers, and potential customers.
  • Organize and manage social media contests, giveaways, and other interactive campaigns to boost engagement.
Analytics and Reporting:
  • Track and analyze social media metrics (e.g., engagement rates, follower growth, website traffic) to assess the effectiveness of content and campaigns.
  • Prepare regular reports on social media performance and provide insights and recommendations for improvement.
  • Use data-driven insights to refine content strategies and optimize campaign outcomes.
Collaboration and Coordination:
  • Work closely with the marketing, design, and content teams to ensure cohesive branding and messaging across all digital channels.
  • Coordinate with external partners, such as influencers and agencies, to amplify social media efforts.
  • Assist in the development and execution of integrated marketing campaigns that leverage social media channels.

Requirements:

  • 1-3 years of experience in social media marketing or a similar role.

Skills:

  • Strong understanding of social media platforms, tools, and analytics.
  • Excellent written and verbal communication skills.
  • Very proficient in graphic design tools (e.g., Adobe Creative Suite, Canva) and video editing software.
  • Ability to work independently and as part of a team.
  • Creative mindset with strong attention to detail and problem-solving skills.

Attributes:

  • Passion for social media and digital marketing.
  • Ability to stay organized and manage multiple projects simultaneously.
  • Willingness to learn and adapt to new trends and technologies.

Working Conditions:

  • Full-time position with standard office hours. May require occasional evenings and weekends to monitor social media activity and respond to engagement in real-time. Remote work flexibility may be available depending on company policy.