Social Media Strategist

2 weeks ago


Miami, United States Publicis Groupe Full time
Company Overview

Publicis Groupe is a global leader in marketing, communication, and digital transformation, committed to delivering innovative solutions for brands. With a diverse workforce representing over 30 nationalities, we pride ourselves on understanding the evolving landscape of consumer behavior and cultural dynamics. Our extensive portfolio includes partnerships with industry giants, enabling us to craft impactful campaigns that resonate with diverse audiences.

Position Summary:

We are seeking a talented Social Media Strategist who is fluent in both English and Spanish to join our dynamic Strategy team. This role is pivotal in ensuring that our creative initiatives are strategically aligned with the right audience at the right moment. A passion for social media and a knack for innovative thinking are essential as you navigate the ever-changing digital landscape. This position offers a hybrid work model, allowing flexibility while fostering collaboration within our teams.

Key Responsibilities:
  • Develop and oversee social media campaign briefs, providing clear guidance and inspiration to creative teams.
  • Analyze client CRM and loyalty strategies to identify competitive advantages and opportunities for deeper customer engagement.
  • Stay informed on social media trends and platform updates to provide actionable insights.
  • Contribute to the development of comprehensive social media strategies that align with broader marketing initiatives.
  • Foster collaborative relationships with various agency teams and external partners to enhance campaign effectiveness.
Qualifications:
  • A minimum of 4 years of experience in a creative agency or a similar environment.
  • A Bachelor's degree in Marketing, Advertising, Communications, or a related field, or equivalent professional experience.
  • Proficiency in English and Spanish, with strong communication skills to engage effectively with clients and team members.
  • Familiarity with research tools such as Helixa, Infegy, or Crimson Hexagon.
Additional Information:

At Publicis Groupe, we celebrate diversity and inclusion, recognizing that our differences enhance our creativity and innovation. We are dedicated to creating an equitable workplace that supports the unique needs of our talent. Our comprehensive benefits package includes medical, dental, and vision coverage, as well as retirement plans, parental leave, and flexible time off options.

If you require assistance during the application process, please reach out for support. All information will be kept confidential in accordance with EEO guidelines.

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