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Senior Onboarding Account Lead
2 months ago
C-4 Analytics is seeking a highly skilled Senior Onboarding Account Lead to join our team. As a key member of our digital marketing team, you will be responsible for managing the onboarding process for new clients, ensuring a seamless transition to our solutions.
Key Responsibilities- Manage the onboarding process for new clients, including welcome calls, kick-off calls, and developing kick-off materials.
- Work closely with the Associate Vice President of Client Onboarding & Success to support and deliver strategic media plans to clients.
- Ensure clients experience a smooth transfer from Phase 1 of onboarding to Phase 2 of producing and executing customized digital marketing strategies.
- Develop strong relationships with the Sales team to gather background information for seamless transitions from contract signing through program launch.
- Be proactive in providing necessary client information, including logins and reporting to ensure optimal performance.
- Provide support to the Onboarding team on client presentations, including development, analysis, and execution of the presentations.
- Assist Associate Vice President of Client Onboarding & Success on continually improving Phase 1 processes and increasing team efficiency.
- Manage all aspects of digital marketing campaigns, from initial campaign pitch to campaign setup, execution, review, and reporting.
- Work cross-functionally with internal productions teams to improve client websites for optimal success and to better serve overall digital strategy.
- Work with external parties to ensure client strategies are carried out, followed up, and escalated as needed.
- Create client-facing monthly reports on all aspects of C-4 Analytics campaigns by identifying and interpreting KPIs related to a client's digital marketing campaign strategy.
- Run weekly meetings to update clients on cumulative progress.
- Ensure all external assets are compliant and approved by the client.
- Manage all tasks in JIRA from creation to close in a timely manner.
- 2+ years of experience within the automotive industry, either in a client capacity or working within automotive dealerships.
- 5+ years of client management experience, including at least 1 year working as an Onboarding Specialist or Account Lead.
- Bachelor's Degree in Business Administration or a related degree/equivalent relevant industry experience.
- Certifications in Google Analytics, Google Ads, Bing Ads, and Facebook Blueprint.
- Expert in Local SEO.
- Stellar presentation skills – ability to demonstrate value to clients and serve as a trusted digital advisor.
- Excellent written and verbal communication skills – ability to write professional emails to clients and third parties.
- A strong sense of urgency.
- Demonstrated time management and project management skills, including experience in project management tools, such as JIRA.
- Familiarity with website functionality.
- Demonstrated experience with Google products (Gmail, Docs, Slides, Drive) and Microsoft Office Suite (Excel, Word, PowerPoint) products.