Digital Marketing Strategist

3 weeks ago


Westborough, Massachusetts, United States Massachusetts Technology Collaborative Full time
Job Opportunity

We are seeking a highly skilled Digital Marketing Strategist to join our Communications and Marketing team at Massachusetts Technology Collaborative.

The successful candidate will be responsible for developing and implementing a comprehensive digital marketing strategy to increase brand awareness and engagement across various digital platforms.

Key Responsibilities:

  • Develop and execute digital marketing programs across web, mobile, email, blogs, video, SEO, SEM, and social media.
  • Manage and maintain the organization's social media presence.
  • Collaborate with internal and external partners to develop strategic marketing initiatives.
  • Build and implement a marketing calendar to plan and schedule digital content.
  • Integrate visual elements into digital content.
  • Conceptualize, storyboard, shoot, edit, and present video content for social media, website, and conference presentations.
  • Track and analyze campaign metrics, presenting results and insights.
  • Stay up-to-date with the latest digital marketing trends and best practices.
  • Identify opportunities for expanded reach and engagement across new or existing platforms.

Requirements:

  • Proven experience in digital marketing.
  • Strong knowledge of Google Analytics.
  • Hands-on experience with online marketing tools and practices.
  • Hands-on experience with short-form, spot, and social media video shooting and editing.
  • Familiarity with web design and HTML.
  • Creative and visual thinking skills.
  • Excellent written and verbal communication skills.
  • Strong analytical and project management skills.
  • Good time management skills.
  • Team player.
  • BA/BS degree in Communications, Marketing, Advertising, or relevant experience (3-5 years).

Preferred Skills:

  • Strong knowledge of Google Analytics.
  • Familiarity with web design and HTML.

Compensation:

The salary range for this position is $60,000 - $63,000 per year, dependent on industry experience.

**Please note that this position requires candidates to work in Westborough, Massachusetts at least two days per week. This is not a full-time remote position.**

Benefits:

Massachusetts Technology Collaborative offers a hybrid work schedule and a competitive total rewards package.



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