Digital Marketing Strategist
3 weeks ago
We are seeking a highly skilled Digital Marketing Strategist to join our Communications and Marketing team at Massachusetts Technology Collaborative.
The successful candidate will be responsible for developing and implementing a comprehensive digital marketing strategy to increase brand awareness and engagement across various digital platforms.
Key Responsibilities:
- Develop and execute digital marketing programs across web, mobile, email, blogs, video, SEO, SEM, and social media.
- Manage and maintain the organization's social media presence.
- Collaborate with internal and external partners to develop strategic marketing initiatives.
- Build and implement a marketing calendar to plan and schedule digital content.
- Integrate visual elements into digital content.
- Conceptualize, storyboard, shoot, edit, and present video content for social media, website, and conference presentations.
- Track and analyze campaign metrics, presenting results and insights.
- Stay up-to-date with the latest digital marketing trends and best practices.
- Identify opportunities for expanded reach and engagement across new or existing platforms.
Requirements:
- Proven experience in digital marketing.
- Strong knowledge of Google Analytics.
- Hands-on experience with online marketing tools and practices.
- Hands-on experience with short-form, spot, and social media video shooting and editing.
- Familiarity with web design and HTML.
- Creative and visual thinking skills.
- Excellent written and verbal communication skills.
- Strong analytical and project management skills.
- Good time management skills.
- Team player.
- BA/BS degree in Communications, Marketing, Advertising, or relevant experience (3-5 years).
Preferred Skills:
- Strong knowledge of Google Analytics.
- Familiarity with web design and HTML.
Compensation:
The salary range for this position is $60,000 - $63,000 per year, dependent on industry experience.
**Please note that this position requires candidates to work in Westborough, Massachusetts at least two days per week. This is not a full-time remote position.**
Benefits:
Massachusetts Technology Collaborative offers a hybrid work schedule and a competitive total rewards package.
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