Digital Merchandising Specialist

1 month ago

WESTBOROUGH, United States cumberlandfarmsinc Full time

Are you curious about solving complex business challenges for a leading convenience retailer?  Do you have a passion for cross functional collaboration?  Then you may be the perfect addition to our team 

EG America is one of the fastest-growing convenience store retailers in the United States, committed to becoming America’s #1 ‘one-stop’ destination. The business has an established pedigree of delivering excellent fuel, grocery and merchandise, and food service. Headquartered in Westborough, Massachusetts, our Company has grown to over 1,500+ locations across the United States employing over 18,000 team members.  You can find us operating under the following store banners: Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N Jug, Minit Mart, Sprint Food Stores, Tom Thumb, Turkey Hill, and Quik Stop. Our headquarters in Westborough, MA is home to our Store Support Center, Company Warehouse, and Culinary Center.

 

What We Offer:

  • Competitive Wages
  • Work today, get paid tomorrow through our earned wage access program*
  • Paid Time Off
  • Medical/Health/Dental Coverage
  • 401K with Company Match
  • Team Member Discounts
  • Tuition Reimbursement
  • Employee Assistance Program
  • Health Savings Account
  • Company Spirit Days
  • Employee recognition and awards
  • And much more

 

Position Summary:

We are seeking a motivated and detail-oriented Digital Merchandising Specialist to join our growing digital commerce team. In this role, you will play a crucial part in optimizing our online product presentation and customer journey to drive sales and enhance the online shopping experience with delivery partners. The ideal candidate has a passion for e-commerce, a strong understanding of online merchandising principles, and is eager to contribute to a dynamic and fast-paced environment.

 

Responsibilities:

1.       Product Presentation: Execute online merchandising strategies to ensure products are presented in a compelling and engaging manner. This includes optimizing product titles, descriptions, images, and videos.

2.       Journey Optimization: Improve shopping navigation, category pages, search functionality, and overall site usability to enhance the customer journey.

3.       Pricing Management: Monitor competitive pricing and optimize value proposition and profitability for customers.

4.       Sales Analysis: Track key performance indicators (KPIs) such as conversion rates, average order value, and customer engagement to identify areas for improvement.

5.       Promotional Activities: Assist in planning and executing promotions, paid ads, sales, and campaigns to drive traffic and increase revenue.

6.       Content Management: Maintain and update all content, including banners, landing pages, and promotional materials, ensuring accuracy and consistency.

7.        Trend Analysis: Stay up-to-date on the latest delivery trends, competitor activities, and best practices in digital merchandising.

8.       Collaboration: Work closely with cross-functional teams, including marketing, category, information technology, pricebook, and operations, to ensure a cohesive online brand experience.

 

Working Relationships:

Category Management, IT, Technology, Operations, Pricebook and external business partners.


Minimum Education:

Bachelor's degree in Marketing, Finance, Economic, Merchandising, or a related field.

Preferred Education:

Bachelor's degree in Marketing, Finance, Economic, Merchandising, or a related field.

Minimum Experience:

1-3 years of experience

Preferred Experience:

1-3 years of experience

Licenses/Certifications: NA

 Soft Skills/Competencies:

  • Strong understanding of online merchandising principles and best practices
  • Proficiency in content management systems (CMS) and e-commerce platforms
  • Excellent analytical and problem-solving skills
  • Experience with A/B testing and data analysis tools
  • Deep catalogue experience
  • Familiarity with SEO principles
  • Knowledge of graphic design and digital  merchandising
  • Excellent oral and written communication skills
  • Strong Presentation Skills
  • Ability to foster team work and build collaborative relationships
  • Strong interpersonal skills
  • Proficient in Microsoft Office Suite

Travel: 0-10% travel required

Hours & Conditions: Typically Monday – Friday,  8+ hour days in office setting; with the option to work remote 1-2 days a week, subject to change

Physical Requirements: Minimal physical effort required; sitting / standing at computer for long periods of time.  Ability to maneuver and lift up to 10 lbs.


At EG America, it’s important that our employees reflect the world we live in and the communities we serve. We celebrate our differences, so your unique background and skillset could bring a wonderful new perspective to our team. If you have a passion for delivering exceptional results, thrive in a fast-paced corporate environment, and bring experience in business management or related areas, we'd love to meet you - even if you don't meet every single requirement.

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