Digital Merchandising Specialist

1 month ago

WESTBOROUGH, United States cumberlandfarmsinc Full time

Position Summary:

We are seeking a motivated and detail-oriented Digital Merchandising Specialist to join our growing digital commerce team. In this role, you will play a crucial part in optimizing our online product presentation and customer journey to drive sales and enhance the online shopping experience with delivery partners. The ideal candidate has a passion for e-commerce, a strong understanding of online merchandising principles, and is eager to contribute to a dynamic and fast-paced environment.

 

Responsibilities:

1.       Product Presentation: Execute online merchandising strategies to ensure products are presented in a compelling and engaging manner. This includes optimizing product titles, descriptions, images, and videos.

2.       Journey Optimization: Improve shopping navigation, category pages, search functionality, and overall site usability to enhance the customer journey.

3.       Pricing Management: Monitor competitive pricing and optimize value proposition and profitability for customers.

4.       Sales Analysis: Track key performance indicators (KPIs) such as conversion rates, average order value, and customer engagement to identify areas for improvement.

5.       Promotional Activities: Assist in planning and executing promotions, paid ads, sales, and campaigns to drive traffic and increase revenue.

6.       Content Management: Maintain and update all content, including banners, landing pages, and promotional materials, ensuring accuracy and consistency.

7.        Trend Analysis: Stay up-to-date on the latest delivery trends, competitor activities, and best practices in digital merchandising.

8.       Collaboration: Work closely with cross-functional teams, including marketing, category, information technology, pricebook, and operations, to ensure a cohesive online brand experience.

 

Working Relationships:

Category Management, IT, Technology, Operations, Pricebook and external business partners.


Minimum Education:

Bachelor's degree in Marketing, Finance, Economic, Merchandising, or a related field.

Preferred Education:

Bachelor's degree in Marketing, Finance, Economic, Merchandising, or a related field.

Minimum Experience:

1-3 years of experience

Preferred Experience:

1-3 years of experience

Licenses/Certifications: NA

 Soft Skills/Competencies:

  • Strong understanding of online merchandising principles and best practices
  • Proficiency in content management systems (CMS) and e-commerce platforms
  • Excellent analytical and problem-solving skills
  • Experience with A/B testing and data analysis tools
  • Deep catalogue experience
  • Familiarity with SEO principles
  • Knowledge of graphic design and digital  merchandising
  • Excellent oral and written communication skills
  • Strong Presentation Skills
  • Ability to foster team work and build collaborative relationships
  • Strong interpersonal skills
  • Proficient in Microsoft Office Suite

Travel: 0-10% travel required

Hours & Conditions: Typically Monday – Friday,  8+ hour days in office setting; with the option to work remote 1-2 days a week, subject to change

Physical Requirements: Minimal physical effort required; sitting / standing at computer for long periods of time.  Ability to maneuver and lift up to 10 lbs.


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