Mortgage Vertical Lead Generation Director

2 weeks ago


El Segundo, California, United States Apollo Interactive Full time
Apollo Interactive is seeking a highly skilled and experienced professional to join our team as the Mortgage Vertical Lead Gen Director.

This is a full-time position that requires a strong background in performance marketing and lead generation, with a focus on the mortgage vertical.

The ideal candidate will have a proven track record of developing and implementing successful lead generation strategies, managing budgets and financial performance, and overseeing the development of online lead generation sites and forms.

Responsibilities include:

  • Developing and implementing short-term and long-term strategies for growth
  • Managing budgets and financial performance of the vertical
  • Managing and optimizing client campaigns
  • Overseeing the development of online lead generation sites and forms
  • Overseeing and guiding the development of creative assets
  • Overseeing technical reporting and data transmission integrations
  • Working with a media buying team to develop and optimize online media campaigns
  • Prospecting, contracting, and onboarding of new clients
  • Optimizing lead flows and monetization paths
  • Developing, deploying, and evaluating A/B and Multivariate Testing strategies

Qualifications:

  • BA/BS degree from 4-year university required
  • Minimum 8 years of experience in performance marketing / lead generation, 3+ in Mortgage
  • Strong attention to detail
  • Ability to analyze and optimize around data
  • Ability to manage and prioritize multiple initiatives
  • Excellent time management skills
  • Microsoft Excel fluency

Benefits:

  • Annual salary and performance review
  • Medical and dental benefits
  • 401(K)


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