Director of Growth
11 hours ago
Join Mattel Game Studio as we seek an experienced Director of Growth to lead our performance marketing team in driving audience growth and revenue across multiple game genres.
About the Role:We are looking for a seasoned leader with a proven track record in developing and executing go-to-market strategies for successful mobile game launches. As a Director of Growth, you will be responsible for building and operating a dynamic, data-driven performance marketing team that supports multiple new titles across game genres.
Key Responsibilities:- Foster a collaborative and creative environment within the performance marketing team, and represent the team in high-level meetings to convey their strategies, achievements, and resource needs.
- Set clear objectives across the entire marketing funnel, from broad-reaching advertising initiatives to specific user acquisition campaigns.
- Coordinate data-driven marketing strategies with financial objectives, product development timelines, and audience insights to craft effective go-to-market plans and scale projects post-launch.
- Administer the global marketing budget, optimizing resource allocation to ensure scalable product growth while implementing comprehensive Return on Ad Spend (ROAS) measurements to ensure profitability.
- Offer strategic insights and direction to the team, shaping product marketing decisions with your unique perspective by combining key knowledge and user acquisition expertise.
- Take ownership of relationships with major advertising platforms to enhance Mattel Game Studios' influence and reputation within the industry, constantly working to locate, negotiate, and develop creative and innovative solutions for user acquisition.
- Work closely with the Analytics team to convert performance data into actionable insights, using A/B and multivariate testing to refine marketing strategies and enhance business outcomes.
- Relay insights from advertising creatives back to the Game Design and Production teams, establishing a feedback loop that highlights and enhances impactful game features.
- Build strong connections with leaders from various departments, including Franchise and Brand teams, to create integrated marketing campaigns that leverage Mattel's global presence.
- Proven experience in developing and executing Go-to-Market strategies for successful mobile game launches.
- 10+ years of leadership experience in mobile performance marketing for successful mobile games.
- 5+ years of experience leading a large, diverse, and inclusive team of product marketers.
- 5+ years of experience working collaboratively with teams across product, marketing, brand, analytics, and finance.
- Demonstrated success in managing multi-million dollar, global marketing budgets, covering both top of funnel and performance marketing with comprehensive funnel measurement.
- Experience supporting game development at all stages, from new game concepts to worldwide launches and mature live services.
- A track record of consistently delivering improvements in mobile campaigns for live games with a global audience.
- Strong proficiency with Mobile Measurement Partners (e.g., AppsFlyer, Adjust, Singular) and performance marketing channels (e.g., Facebook Ads, Google Ads).
- Solid understanding of funnel conversion metrics, retention rates, and Lifetime Value (LTV) predictions.
- Ability to analyze data, move quickly, and continuously experiment to enhance metrics.
- Skilled at collaborating with and influencing others without direct authority, leading discussions to drive business outcomes.
- Capable of communicating effectively at all levels within an organization, including with executive management.
- Bachelor's or Master's degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration, or a related field.
At Mattel, we offer a competitive annual base salary range of $156,000 to $234,000, depending on your location, skills, and experience. We are an equal opportunity employer and welcome applications from diverse candidates. If you're excited about this role but don't meet every qualification, we encourage you to apply anyway. We are dedicated to building a diverse and inclusive workplace.
We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose by employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results.
- We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
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