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Vice President of Market Insights

2 months ago

Jacksonville, Florida, United States augmentjobs Full time
Job Overview

Position Summary: The Vice President of Market Insights will lead the formulation and implementation of extensive market analysis strategies. This role is crucial in enhancing our comprehension of market movements, consumer preferences, and competitive landscapes. The ideal candidate will possess a strong history of managing market analysis teams, utilizing data to influence strategic choices, and delivering actionable insights that resonate with corporate objectives.

Core Responsibilities:

  • Strategic Direction: Formulate and execute the overarching market analysis strategy in alignment with the organization's goals. Ensure that research initiatives bolster strategic decision-making throughout the company.
  • Team Leadership: Guide and nurture a team of market analysts, researchers, and support personnel. Promote a collaborative and high-achieving environment within the division.
  • Research Development & Implementation: Supervise the creation, execution, and evaluation of market analysis projects, encompassing both quantitative and qualitative research. Guarantee methodological integrity and relevance to business objectives.
  • Data Interpretation & Insights: Examine intricate data sets to derive actionable insights and patterns. Communicate findings to senior leadership and stakeholders in a clear and impactful manner.
  • Market & Competitive Intelligence: Track industry developments, competitor actions, and market conditions. Offer strategic recommendations based on competitive insights and market prospects.
  • Collaboration with Stakeholders: Collaborate with cross-departmental teams including marketing, product innovation, and sales to ensure that research outcomes align with business strategies and initiatives.
  • Financial Oversight: Oversee the market analysis budget, ensuring effective resource allocation and compliance with financial objectives.
  • Vendor Relations: Assess and manage partnerships with external research firms and consultants.

Qualifications:

  • Bachelor's degree in Market Research, Business Administration, Statistics, Economics, or a related discipline. Advanced degree (MBA, Master's, or Ph.D.) is preferred.
  • 10+ years of experience in market analysis, with a proven history of success in a senior leadership position.
  • Strong leadership capabilities with experience in managing and cultivating high-performing teams.
  • Proficiency in various market analysis methodologies, including survey development, focus groups, and data analytics.
  • Familiarity with market analysis software and tools, such as SPSS, SAS, or equivalent platforms.
  • Outstanding analytical and problem-solving abilities, with the capacity to convert complex data into actionable insights.
  • Excellent communication and presentation skills, with the ability to articulate research findings to diverse audiences.
  • Strong business insight and the ability to align research activities with strategic business objectives.