Event Marketing Manager

3 weeks ago


Washington, Washington, D.C., United States National Retail Federation Full time
Job Summary: Event Marketing Manager - National Retail Federation

The National Retail Federation is seeking an experienced marketing professional to manage and execute hyper-personalized marketing campaigns for in-person and virtual events as well as additional NRF programs. This role involves creating engaging experiences through an omni-channel approach and driving brand awareness, increasing engagement, and attendance for NRF events and programs.

As a key member of the marketing team, you will be responsible for managing multichannel marketing efforts across platforms, including email, social media, paid media, direct mail, and others to expand our reach, grow our database, and drive conversions for key initiatives. You will oversee campaign email calendars, identify targets, and testing opportunities, assist with email creation/deployment, and work with agency email partners to improve email performance through Salesforce Marketing Cloud.

The ideal candidate should have three years of experience in a marketing role, proficiency in Salesforce Marketing Cloud, strong project management skills, and excellent interpersonal and communication skills. Experience with website content management systems and marketing automation are a plus.

We estimate the salary for this position to be around $85,000 per year, considering the national average salary for a marketing manager in Washington, D.C. However, please note that salaries can vary based on individual qualifications and experience.

The location for this role is Washington, D.C., and the ideal candidate should be willing to travel to support events if needed.

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