Brand Manager

3 weeks ago


Villa Park, Illinois, United States Sara Lee Frozen Bakery,LLC Full time
About Sara Lee Frozen Bakery

Sara Lee Frozen Bakery is a leading manufacturer of frozen desserts, committed to delivering high-quality products that meet the evolving tastes and preferences of consumers. Our portfolio of iconic brands, including Sara Lee, Chef Pierre, Van's, and others, is renowned for its exceptional flavor and value.

As a Brand Manager at Sara Lee Frozen Bakery, you will play a critical role in driving business growth and brand success. You will be responsible for developing and executing marketing strategies, managing budgets, and collaborating with cross-functional teams to achieve corporate objectives.

Key Responsibilities
  • Develop and implement marketing plans that drive sales volume, share, and profit objectives
  • Manage budgets and marketing spending to ensure optimal ROI
  • Monitor performance metrics and recommend corrective actions to ensure business objectives are met
  • Collaborate with cross-functional teams to ensure business initiatives receive necessary focus
  • Identify opportunities for growth through consumption data, market research, and competitive intelligence
  • Develop consumer positioning and brand strategies that create engagement and loyalty
  • Manage the development and introduction of new products to meet target consumer needs
  • Work with the sales organization to ensure corporate objectives are met and strategies are effectively implemented
Requirements
  • Bachelor's degree required; MBA/Advanced degree preferred
  • Minimum 3 years CPG brand management experience
  • Demonstrated understanding and application of consumer insights
  • In-depth understanding of P&L
  • Strong communication skills and strategic thinking with a consumer lens
  • Proven track record in managing and meeting volume and profit targets

Sara Lee Frozen Bakery is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.



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