Category Development Manager
14 hours ago
The Category Development Manager plays a crucial role in driving strategic decision-making and supporting the growth and profitability of the company's brands and products. This position is responsible for providing strategic insights and recommendations based on detailed analysis of market trends, consumer behavior, competitive landscapes, and sales data.
Key Responsibilities:- Market trend analysis: Analyze market trends to identify emerging segments, consumer preferences, and shifts in the market.
- Make recommendations for growth: Develop strategic recommendations for business growth based on market analysis.
- Storytelling: Turn insights and analysis into meaningful, impactful stories for retail partners.
- Category deep dives: Analyze all available data to evaluate brand positioning of new products.
- Data Management & Analytics: Utilize various data sources to generate actionable insights.
- Competitive/Predictive Analysis: Monitor and analyze competitors' strategies, market positioning, trends, and sales performance.
- Category Management: Develop strategies for category management, including product assortment and pricing strategies.
- Leadership: Hire, cultivate, and retain top talent.
- Cross-functional projects: Lead cross-functional work.
- 5-7 years of proven category insights experience in the Consumer Packaged Goods (CPG) industry.
- Strong technical skills in Microsoft Excel and other 3rd party software.
- Strong data visualization skills in PowerPoint.
- Strong presentation/communication skills.
- Ability to effectively manage associates.
At Mark Anthony Group, we value our 5 Core Values: Sense of Urgency, Authenticity, Simplicity, Humility, and Trust. We are a team that supports each other and relies on trust to succeed.
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