Digital Marketing Manager

4 weeks ago

Shreveport, Louisiana, United States Visit Shreveport-Bossier Full time
Job Title: Digital Marketing Manager

About the Role:

Visit Shreveport-Bossier is seeking a skilled Digital Marketing Manager to help execute the overall strategic Communications and Marketing plan. The ideal candidate will have a proven track record of success in digital marketing and be able to manage multiple responsibilities and projects independently and within a group environment.

Key Responsibilities:

* Establish KPIs and goals for the position, analyzing and implementing strategic decisions regularly.
* Contribute to the development of the annual strategic marketing plan and campaign projects to promote our area to leisure, business, and sports travelers.
* Build brand awareness locally, regionally, nationally, and internationally through cohesive and results-driven marketing and advertising.
* Ideate and pitch high-level concepts for marketing programs that achieve business objectives and align with brand strategy.
* Develop, gather, and verify information for the organization's websites, apps, publications, e-newsletters, emails, and other related digital materials.
* Oversee digital advertising needs and work with publications, partners, and contract agencies to deliver digital ads.
* Manage and publish web-related content on the 20x49 website and make recommendations to keep sections current and on-trend.
* Create and review monthly website and ad hoc analytical reports with the team and provide recommendations.
* Contribute to the digital assembly of print materials such as outdoor guides, golf guides, holiday guides, Mardi Gras guides, and the annual Official Visitors' Guide to Shreveport-Bossier.
* Stay current on industry trends and best practices and share insights with team members.
* Participate in appropriate professional associations and attend events, as needed, to promote tourism, business travel, and VSB sporting events.
* Collaborate with external consultants as assigned to execute overall marketing strategy and produce on-brand, high-quality assets.
* Contribute to content calendar discussions and assist with campaigns as assigned.

Requirements:

* Four-year degree from an academic institution in Marketing, Journalism, Communications, Advertising, Public Relations, or a related field.
* Three years of marketing-related professional experience.
* Proven working experience in digital marketing.
* Ability to communicate effectively and collaborate with team members and community partners.
* Experience working within a CRM database and ability to operate Microsoft Office applications.
* Excellent communication, grammatical, and presentation skills.
* Creative outside-the-box thinker that identifies unique ways to reach a variety of target audiences.
* Strong analytical and project management skills.
* Web publishing and design experience desired.
* Email marketing experience preferred.
* Able to handle multiple projects and tasks simultaneously.
* Ability to leverage multiple sources for research related requests.
* Familiarity with the local area.

Travel/Job Requirements:

Frequent travel locally and nationally will be necessary. Ability to work weekends, evenings and/or holidays as required.

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