Digital Marketing Strategist

4 weeks ago

Shreveport, Louisiana, United States Visit Shreveport-Bossier Full time
Job Title: Digital Marketing Manager

Visit Shreveport-Bossier is seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for executing our overall strategic communications and marketing plan.

The ideal candidate will have a proven track record of success in digital marketing, with a strong understanding of online marketing channels and analytics. You will be responsible for developing and implementing creative strategies to attract visitors to Shreveport and Bossier City, and working effectively with our team to achieve our marketing goals.

Key Responsibilities:

  • Establish KPIs and goals for the position, analyzing and implementing strategic decisions regularly.
  • Contribute to the development of the annual strategic marketing plan and campaign projects to promote our area to leisure, business, and sports travelers.
  • Build brand awareness locally, regionally, nationally, and internationally through cohesive and results-driven marketing and advertising.
  • Ideate and pitch high-level concepts for marketing programs that achieve business objectives and align with brand strategy.
  • Develop, gather, and verify information for our websites, apps, publications, e-newsletters, emails, and other related digital materials.
  • Oversee digital advertising needs and work with publications, partners, and contract agencies to deliver digital ads.
  • Manage and publish web-related content on our website and make recommendations to keep sections current and on-trend.
  • Create and review monthly website and ad hoc analytical reports with the team and provide recommendations.
  • Contribute to the digital assembly of print materials such as outdoor guides, golf guides, holiday guides, Mardi Gras guides, and the annual Official Visitors' Guide to Shreveport-Bossier.
  • Stay current on industry trends and best practices and share insights with team members.
  • Participate in appropriate professional associations and attend events, as needed, to promote tourism, business travel, and VSB sporting events.
  • Collaborate with external consultants as assigned to execute overall marketing strategy and produce on-brand, high-quality assets.
  • Contribute to content calendar discussions and assist with campaigns as assigned.
  • Engage in educational opportunities to benefit growth within the position, such as CRM/CMS and website analytics webinars, and implement skills learned successfully before taking the next steps.
  • Manage invoices specific to the position's responsibilities and return them to the Director of Marketing in a timely manner.

Requirements:

  • Four-year degree from an academic institution in Marketing, Journalism, Communications, Advertising, Public Relations, or a related field.
  • Three years of marketing-related professional experience.
  • Proven working experience in digital marketing.
  • Ability to communicate effectively and collaborate with team members and community partners.
  • Experience working within a CRM database and ability to operate Microsoft Office applications.
  • Excellent communication, grammatical, and presentation skills.
  • Creative outside-the-box thinker that identifies unique ways to reach a variety of target audiences.
  • Strong analytical and project management skills.
  • Web publishing and design experience desired.
  • Email marketing experience preferred.
  • Able to handle multiple projects and tasks simultaneously.
  • Ability to leverage multiple sources for research related requests.
  • Familiarity with the local area.

Travel/Job Requirements:

  • Frequent travel locally and nationally will be necessary.
  • Ability to work weekends, evenings and/or holidays as required.

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