Marketing Director
4 weeks ago
Boyd Gaming Corporation is seeking a skilled Marketing Manager to join our team at Sam's Town Hotel & Casino, Shreveport. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to drive business growth and achieve property financial goals.
Key Responsibilities- Assist the Director of Marketing/General Manager in achieving overall marketing success, including strategy development and implementation, planning, program development and implementation, expense budgeting and processing, and team supervision and development.
- Develop and implement marketing programs that successfully achieve property marketing and business goals, and are properly aligned with the company, regional, and property brand.
- Monitor competitive and industry trends, and ensure the property is responding to developments and staying competitive.
- Create program budgets, manage expenses, and monitor progress toward maintaining property budgetary goals.
- Review and approve marketing programs, including actions provided by the Marketing Shared Services groups.
- Analyze and report on the success of marketing programs, including the generation of incremental revenues and ROI.
- Contribute to the successful achievement of property financial objectives.
- Assist with the selection and development of marketing team members.
- Manage selected outside vendors and closely monitor their performance.
- Ensure all marketing activities, staff, and outside partners are in full compliance with all regulatory, company, and property policies and practices.
- Coordinate marketing support with all other operational departments.
- Communicate marketing plans, programs, and results to other key departments and team members.
- Bachelor's Degree in Marketing or related field, or equivalent work experience.
- Four (4) years marketing experience, preferably in the casino industry.
- Knowledge of all gaming regulations and procedures.
- Strong written and oral communication.
- Knowledge of all computer software and office systems.
- Ability to obtain/maintain any necessary certifications and/or licenses.
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.
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