Senior Growth Manager
2 weeks ago
Saltbox is a flexible workspace provider that supports the growth of small businesses in various industries, including Fashion & Apparel, Health & Beauty, and Electronics. Our mission is to simplify the challenges of running an online business.
Job OverviewWe are seeking a Senior Growth & Product Marketing Manager to lead impactful marketing campaigns, refine our messaging, and drive growth through creative, data-driven strategies.
Responsibilities- Demand Generation
- Develop attention-grabbing multi-channel marketing campaigns to drive customer acquisition across email, SMS, events, affiliate, and influencer channels.
- Host/moderate engaging webinars, leveraging a network of thought leaders and speakers in the logistics space.
- Build and execute lifecycle marketing strategies tailored to every stage of the buyer's journey.
- Partner with eCommerce influencers, affiliate partners, and trade associations to expand demand generation beyond our network.
- Product Marketing
- Craft and refine brand and product messaging to address customer pain points and differentiate our solution effectively.
- Conduct ongoing customer research to inform messaging and campaigns.
- Own GTM process in collaboration with VP Marketing, ensuring new features and product positioning aligns with customer needs.
- Cross-Functional Alignment
- Collaborate with sales, product, and customer success teams to align marketing efforts with business goals.
- Work closely with paid growth marketing, content marketing, and community leads to achieve a consistent and delightful customer experience.
- At least 5 years of experience in demand generation, growth marketing, or product marketing.
- A strong ability to craft compelling narratives and campaigns that resonate with target audiences.
- Technical proficiency in marketing automation and analytics tools (e.g., Marketo, HubSpot, Klaviyo, Google Analytics).
- Demonstrated success in using customer insights and performance data to refine marketing strategies and deliver results.
- Proven ability to work cross-functionally with marketing, product, sales, and design teams.
- A base salary range of $125,000-$140,000.
- Comprehensive benefits package, including medical insurance, 401K plan options, company-paid long-term and short-term disability, and life insurance.
- Generous paid vacation, sick leave, and holidays.
- Paid parental leave.
- Opportunities for professional development, including job training and a dedicated learning budget.
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