Senior Manager, Alliance Marketing
5 days ago
RapidScale is a leading Managed Cloud Services Platform that helps businesses simplify IT and unleash innovation. Our comprehensive set of private and public cloud solutions frees technology leaders from the grind of IT administration, allowing them to develop solutions that drive business growth.
We are seeking a Sr. Manager of Alliance Marketing to drive the co-marketing strategy with AWS, amplifying our brand and scaling our market reach to drive top-of-funnel growth for our sales teams.
Key Responsibilities- Own the marketing relationship with AWS, ensuring efficient communications, project management, and execution of co-operative marketing programs to create increased revenue for both RapidScale and AWS.
- Work with the AWS Alliance leader to develop and execute the overall AWS Alliance Partner strategy.
- Own the digital marketing strategy to market to AWS sellers and other field teams through newsletters, win wires, LinkedIn posts, etc.
- Work with your marketing contacts at AWS to develop a campaign/program calendar to drive initiatives across direct, indirect, event, and digital marketing.
- Maximize MDF funds from AWS to expand the reach of our marketing programs and manage deployment and attribution.
- Maintain analytics on Alliance Partner sales against targets and course correct to improve performance.
- Work closely with the Content and Design teams to create thought leadership, sales plays, and design assets needed to execute your Alliance Marketing programs.
- Develop, share, and obtain persona profiling, research, and best practices in cooperation with AWS.
- Ensure the proper placement of Alliance Partners and RapidScale in cooperative programs and website properties.
- 5+ years' experience in partner marketing in the B2B technology space.
- Experience managing Amazon Partner Network (APN) programs and interfacing with AWS marketing resources.
- Strong marketing skills across writing, campaign design, campaign execution, events, and presentations.
- History of success in event marketing, including event/conference selection, event logistics, content preparation, and presentations.
- Strong SFDC skills and ability to build robust reports and dashboards for lead attribution and ROI.
- Solid presentation skills.
- Good people skills and a sense of humor.
- Strong time-management skills.
- BS Degree in Marketing, Communications, or a related field preferred.
Compensation includes a base salary of $140,000 to $234,000 per year, with additional compensation possible through an incentive program.
The Company offers eligible employees a range of benefits, including vacation time, paid holidays, and up to 160 hours of paid wellness time annually.
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