Digital Advertising Specialist

3 weeks ago


Grand Rapids, Michigan, United States Mary Free Bed Rehabilitation Hospital Full time
Digital Advertising Specialist Job Description

At Mary Free Bed Rehabilitation Hospital, we are seeking a highly skilled Digital Advertising Specialist to join our team. As a key member of our marketing department, you will be responsible for implementing and optimizing effective digital advertising campaigns across multiple platforms, ensuring they align with our marketing objectives and brand guidelines.

Key Responsibilities:

• Support and promote programs, services, and the Mary Free Bed system through search engine optimization (SEO) and pay-per-click (PPC) advertising, ensuring alignment with our strategic goals.
• Conduct keyword research and analysis to identify opportunities for optimization and campaign enhancement.
• Implement and monitor PPC advertising campaigns across platforms such as Google Ads, Bing Ads, and other relevant networks.
• Monitor and adjust bids and budgets to maximize campaign performance and ROI.
• Analyze campaign performance data to identify trends, insights, and opportunities for improvement.
• Prepare regular reports on campaign results, including analysis of KPIs like click-through rates, conversion rates, and ROI.
• Work closely with the creative team to develop compelling ad creatives and landing pages that resonate with the target audiences and comply with platform guidelines.
• Test and optimize ad creatives based on performance data and audience feedback.
• Customize ad targeting strategies to effectively reach and engage audience segments.
• Monitor industry trends, digital marketing tools, and best practices.
• Conduct competitive analysis to benchmark our ad performance and uncover new advertising opportunities.
• Write and proofread ad copy in accordance with established AP style guidelines, ensuring accuracy and professionalism.

Requirements:

• Bachelor's degree in marketing, advertising, communications, or a related field.
• 5+ years of experience in digital advertising or a similar role.
• Strong understanding of PPC, display advertising, and social media advertising.
• Proficient in analytics tools (e.g., Google Analytics) and ad serving platforms (e.g., Google Ad Manager).
• Excellent communication, analytical, and organizational skills.
• Demonstrated commitment to organizational mission.
• Excellent writing and proofreading skills.
• Strong analytical and problem-solving skills.
• A portfolio or samples of digital advertising campaign work will be required.

Physical Requirements:

• Remain in a stationary position: Majority
• Traverse or move around work location: None
• Use keyboard: Frequently
• Operate or use department-specific equipment: None
• Ascend/Descend equipment or ladder: None
• Position self to accomplish the Essential Functions of the role: None
• Receive and communicate information and ideas for understanding: Frequently
• Transport, position, and/or exert force: Occasionally
• Up to 10 pounds: Occasionally
• Up to 25 pounds: None
• Up to 50 pounds: None
• Up to 75 pounds: None
• More than 100 pounds: None
• Other weight: None
• Other: None

Equal Opportunity Employer:

Mary Free Bed Rehabilitation Hospital is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, genetic information, veteran status, disability, or other legally protected characteristic.

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