CRM Lifecycle Marketing Manager

1 day ago

New York, New York, United States Faire Inc Full time
About Faire

Faire is an online wholesale marketplace that empowers independent retailers to succeed in a rapidly changing retail landscape. Our platform connects a thriving community of entrepreneurs across the globe, providing them with access to the best products from around the world. By leveraging the power of technology, data, and machine learning, we're leveling the playing field for small businesses to compete with larger entities.

About this Role

We're seeking a highly skilled CRM Lifecycle Marketing Manager to join our Growth Marketing team. As a key member of our team, you'll be responsible for developing and executing automated email workflows and ad-hoc campaigns that drive engagement and conversion. You'll collaborate closely with cross-functional partners to turn rich customer data into effective and dynamic email campaigns at scale.

Key Responsibilities
  • Lead the development and execution of automated email workflows and ad-hoc campaigns based on customer behaviors, preferences, and lifecycle stages
  • Work cross-functionally with Product, Data, and Design to develop marketing strategies aligned with broader business objectives
  • Partner with analytics teams to understand campaign performance and implement data-based hypotheses to inform new experimentation opportunities
  • Analyze campaign trends, develop actionable insights, and socialize relevant learnings across the organization
  • Effectively tailor strategies for international markets, ensuring localized approaches resonate with regional audiences while maintaining a consistent global brand voice
  • Work with data science to integrate models into the customer lifecycle for increased segmentation and personalization
  • Oversee the technical execution of campaign deployment and be a thought leader for leveraging new marketing technologies, platforms, and channels
Requirements
  • 4+ years of direct, hands-on experience managing lifecycle campaigns, focused on optimizing for down-funnel metrics (conversion, revenue, etc.)
  • Analytical with a structured approach to solving problems, comfortable with developing conclusions based on large amounts of data and insights
  • Experience with marketing automation tools (Braze, Mailchimp, or similar comprehensive CRM systems)
  • AB testing knowledge and experience
  • Experience working cross-functionally to generate new insights and develop testing ideas
  • Strong organization skills, attention to detail, and a passion for optimizing processes
  • Excellent written & oral communication skills and ability to communicate insights crisply to various stakeholders
  • Ability to thrive in a fast-paced, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously
  • Experience across both B2C and B2B email marketing strategies is a strong plus
  • Experience across a two-sided marketplace or e-commerce is a strong plus
  • Experience with Excel & SQL is a plus
Why Faire
  • We're entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams.
  • We're using technology and data to level the playing field: We're leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
  • We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
  • We're curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

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