Senior Lifecycle Marketing Manager

1 day ago


New York, New York, United States Social Finance Ltd Full time
About the Role

We are seeking a highly skilled Senior Lifecycle Marketing Manager to join our Personal Loans team. As a key member of our Lifecycle Marketing Team, you will be responsible for developing and executing lifecycle marketing campaigns and programs to drive aggressive conversion growth for our Personal Loans product.

Key Responsibilities
  • Develop and execute lifecycle marketing campaigns and programs to drive conversion growth for Personal Loans
  • Collaborate with cross-functional teams, including Product Marketing, Lifecycle Marketing TechOps, and Business Leads to identify technical gaps and establish technical requirements
  • Establish a strategic vision to improve business growth efficiency QoQ
  • Develop data-driven experimentation roadmaps to support long-term program iteration
Requirements
  • 6+ years of direct-to-consumer lifecycle management experience, including email, in-app, push, and SMS
  • Proven success driving lifecycle marketing strategy
  • Strong analytical chops with experience using various testing methodologies
  • Experience working with creative agencies or internal creative studios in developing marketing assets
  • Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership
What We Offer

We offer a comprehensive and competitive benefits package, including medical, dental, and vision insurance, 401(k) matching, and a generous PTO policy. We are an equal opportunity employer and welcome applications from diverse candidates.



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