VP of Sales and Automation

4 weeks ago


Charlotte, North Carolina, United States Carolina CAT Full time

Job Summary

The VP of Sales and Automation is a senior executive responsible for leading the sales and business development functions at Carolina CAT. Reporting to the President, this role will drive the commercial vision, ensure market requirements dictate partnership relationships and product development efforts, and lead a diverse team of sales and business development professionals.

Key Responsibilities

  • Collaborate with the President and Executive Team to define sales and revenue objectives, solution strategy, go-to-market roadmap, unique selling propositions, and establishing internal company culture and process.
  • Lead the development of immediate and future business plans for sales and marketing strategy, ensuring alignment with overall business strategy and targets.
  • Quantify business outcomes, including revenues and other key performance indicators.
  • Budgets and financial planning.
  • Ensure integration of key activities or initiatives across the organization.
  • Responsible for aggressively growing the business, leading and producing a strategy to manage day-to-day sales and marketing activity and customer-focused sales and marketing efforts.
  • Drive conversion of the sales team's opportunities into realized revenue to accelerate growth goals.
  • Leverage and maintain strong relationships with existing customers.
  • Identify immediate and future prospects with emphasis on maintaining an evolving customer base and sales pipeline.
  • Track market trends using data-based approaches to position the company for new opportunities.
  • Evaluate current capabilities, identify gaps, and prioritize development activities.
  • Identify the competencies needed to meet the current and emerging business needs of all business verticals.
  • Oversee the customer qualification process to build a robust and value-driven sales pipeline.
  • Work with the Marketing department to develop core positioning, differentiation, targeting, and messaging strategies for existing and new solutions.
  • Develop marketing strategies for traditional and digital media.
  • Establish marketing content calendars to align with activities and company backlog.
  • Leverage industrial logistics automation market knowledge, translate data into actionable insights, and commercialize solutions and products.
  • Build and lead the sales team to become best-in-class professionals that deliver company targets with a focus on generating and maintaining profitability.
  • Motivate others to develop their capabilities and fulfill their personal goals and development milestones.
  • Build sales and marketing capabilities and understanding throughout the organization through training programs and intra-company communications.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.

Education and/or Experience

  • 10-15 years of experience in sales in the material handling, capital equipment, engineering, robotics, or construction market sectors.
  • Bachelor's degree in marketing, communications, engineering, or equivalent.
  • Demonstrable success in Business-to-Business, sales, and marketing.
  • Comfortable at working successfully with executive-level customers.
  • Excellent communication skills, both verbal and written.
  • Highly proficient at articulating complex problems and solutions.
  • Ability to multi-task, work cross-functionally, and work independently.
  • Demonstrable record of success in Business Development with a focus on solution sales.
  • Driven and comfortable with a high level of autonomy.
  • Strong interpersonal, organizational, time management, and critical thinking skills.
  • Adept at prioritization.
  • Proficiency in MS Office and CRM (Salesforce experience a plus).
  • Comfortable working in ambiguous situations.
  • Ability to travel as required.

Desired Experience

  • Supply chain or material handling industry experience, with specific focus on customer service.
  • Experience in the consulting or professional services industry.
  • Proven track record of successfully managing sales and marketing teams.
  • History of successfully developing and hitting quantifiable, sales and marketing goals.
  • Demonstrated ability to attract, hire, develop, and grow a sales and marketing organization.

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull, and/or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.



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