Supply Chain Solutions Marketing Director

4 weeks ago

San Francisco, California, United States Anaplan Full time
About the Role

We are seeking an experienced Supply Chain Solutions Marketing Director to join our growing Industry, Solutions, and Product Marketing team at Anaplan. As a key stakeholder, you will contribute to the development and execution of marketing strategies that drive revenue growth and customer acquisition in the supply chain domain.

Key Responsibilities
  • Partner with the Supply Chain Product team to develop messaging and positioning, build, and deliver sales tools across the sales cycle to enable sales teams to communicate the value of the Anaplan Supply Chain solution portfolio effectively.
  • Support M&A strategy and research buyer personas and market trends to identify potential market opportunities and messages for Anaplan's Supply Chain line of business.
  • Create streamlined sales plays by building messaging in collaboration with Product and GTM functions, craft marketing plans, drive, and support partner enablement in collaboration with partner marketing.
  • Partner with the Product Management team and other cross-functional teams to lead successful Product launches for newly developed Supply Chain applications, with a robust launch plan.
  • Be a primary liaison to leading industry analysts in the Supply Chain planning domain, briefing them frequently, and establish and maintain leadership positions in key ranking research.
  • Serve as a subject matter expert and evangelize our solutions by speaking at conferences, tradeshows, to analysts and customers.
Requirements
  • 10+ years related B2B product marketing or presales experience, ideally in enterprise business applications, cloud platforms, analytics, planning technology, supply chain planning/execution, and AI/ML.
  • Strong success in helping drive the entire sales cycle: sales enablement, selling to customers/partners, holding conversations with both line of business executives and technical decision makers.
  • Content creation and strategic messaging skills, including a showcase of work delivered elsewhere.
  • Proven capability to influence senior executives and purchasing stakeholders with messaging and content.
  • Demonstrable GTM / launch experience.
  • High energy, creative, agile, self-sufficient with a can-do attitude, ability to manage multiple priorities and bias-for-action with exemplary results.
  • Outstanding analysis and communication skills in writing and content development.
About Anaplan

Anaplan is a leading provider of cloud-based planning and analytics solutions. We are committed to helping our customers make better business decisions through data-driven insights and strategic planning. Our team is passionate about delivering innovative solutions that drive business success.

We are an equal opportunities employer and welcome applications from diverse candidates. We are committed to creating an inclusive and respectful work environment where all employees feel valued and empowered to contribute their best work.

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