Marketing Content Implementation Lead

4 weeks ago

Wilmington, Delaware, United States Citigroup Inc Full time

Job Summary:

Citigroup Inc is seeking a highly skilled Marketing Content Implementation Lead to support the company's digital marketing automation and personalization efforts. The ideal candidate will have experience with Adobe Experience Manager (AEM) and a strong understanding of how to design and implement dynamic marketing content across multiple platforms.

Key Responsibilities:

  • Coordinate with cross-functional teams to define, plan, and author consumer-centric digital experiences and campaigns in AEM.
  • Operate in AEM daily to create content fragments, apply metadata, and support authors in building marketing assets via online channels, email, and offline channels.
  • Provide reporting, analysis, and recommendations throughout and at the conclusion of campaigns, based on milestones, success metrics, and reporting requirements.
  • Support marketing test design with setting a hypothesis, selecting KPIs and goals, gathering requirements, defining test execution strategy, and measurement.
  • Work closely with marketing and design/creative leads to plan, design, and launch A/B and multivariate marketing tests using automated testing tools.
  • Define campaign workflows, including validation rules, triggers, alerts, and automated responses.
  • Work cross-teams to identify related system or field needs to drive dynamic content; tagging and coding content and links for multi-channel tracking.
  • Own day-to-day project management, providing thought leadership and impactful recommendations on strategies to deploy AEM; independently create and maintain project schedules.
  • Lead discussions with business stakeholders to define requirements, map processes, plan, stand up pilots, and launch.
  • Develop deep trust-based advisor relationships with key stakeholders and ensure high ratings on 'customer satisfaction' inquiries.
  • Scope problems, identify major issues, and actionable opportunities, help design solutions, and quantify potential impact.

Requirements:

  • 6-10 years of experience in marketing and retail bank/financial services industry experience.
  • Requires attention to detail, advanced project management skills, good communication, and problem-solving skills.
  • Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
  • Creative problem-solving and sense of ownership.
  • Solid communication, presentation, and project management skills.
  • Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Preferred Qualifications:

  • 5+ years of digital marketing experience as a producer or program manager in an agile marketing environment.
  • 4+ years of experience working in AEM and Digital Asset Management (DAM).
  • Deep knowledge of AEM as a product, its architecture, product lifecycle, and a strong understanding of AEM authoring capabilities, including publishing, shared content, and experience fragments.
  • Experience with applying metadata to assets and governing refresh cadence.
  • Experience working with Adobe Target and good understanding of Adobe Marketing Cloud technologies - designing and orchestrating marketing tests (A/B, multi-variate).
  • Demonstrated ability to communicate, collaborate, and synthesize feedback across multi-disciplinary teams such as product, strategy, marketing, and/or creative teams.
  • Demonstrated ability to own multiple projects simultaneously, prioritize, and meet deadlines.
  • Experience with Jira, Confluence, and/or a Marketing workflow management tool (e.g., Aprimo).
  • Ability to demonstrate partnership and a will to win while driving success.
  • Proficiency in Microsoft Office products.
  • Exposure to managing multiple content channels with marketing or financial background or similarly heavy-regulated field.
  • Strong understanding of best practices, industry standards, and trends.
  • Proven team player with ability to work across all levels in a high intellectual, collaborative, and fast-paced environment.

Education:

  • Bachelor's/University degree, Master's degree preferred.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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