Marketing Manager

2 weeks ago

Malvern, Pennsylvania, United States Clinigen Full time
Job Title: Associate Marketing Manager

Clinigen is a rapidly growing global specialty pharmaceutical and services company with a unique combination of businesses. Our divisions operate in a complex global regulatory environment and ensure that vital medicines are delivered securely on time and wherever they are needed in the world.

We are currently 1000+ people, headquartered in the UK, with global offices in the US, Japan, Asia Pacific, South Africa, and across Europe. Our mission is to deliver the right medicine to the right patient at the right time and to help achieve this, we're always on the lookout for motivated, ambitious and committed individuals to join our highly successful team.

The Associate Marketing Manager will be responsible for supporting the marketing strategy through coordinating and implementing marketing and communication initiatives with the goal of increasing the awareness of CSM's service offerings and promoting sales leads.

Key Responsibilities:

  • Coordinate the implementation of marketing initiatives, aligning with Business Development and different internal stakeholder groups
  • Online communication: Support content development and coordination with third parties on copy, graphic design, SEO/SEM, email newsletters (external), rollout of targeted online marketing campaigns, website updates and maintenance
  • Create and manage a suite of sales enablement tools, including presentations, brochures, and training materials, that support priority offerings and empower the sales team
  • Share marketing intelligence and information with team
  • Support internal communication among business, division and Group-wide
  • Coordinate creation and update of marketing and sales collateral, including brochures, case studies, white papers/gated content, animations, videos presentations, and trade show displays
  • Coordinate event participation, incl. cost forecasts and performance analysis and event communication
  • Media: Support development of articles/ads in specialised industry magazines, digital and printed
  • Liaise with colleagues on a global level and third parties for smooth implementation of strategies and project follow-up
  • Collaborate with Inside Sales to support Marketing / Inside Sales alignment
  • Assist with reporting of marketing KPI performance vs goals

Requirements:

  • Excellent writing skills: Experience with creating content/crafting key messages
  • Self-confident, comfortable working across different departments and time-zones
  • Outstanding collaborator and teammate; able to advance shared goals
  • Good interpersonal and communication skills to develop effective work relationships at all levels and foster a cooperative work environment
  • Highly organised and strong attention to detail, able to prioritise and manage multiple activities at the same time
  • Highly computer literate; experience operating with all Microsoft Office software
  • Analytical skills with the ability to determine actionable insights from data

Benefits:

We take pride in having a broad range of activities, systems, and programs that provide a competitive benefit offering and build a culture of celebrating success.

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