Digital Marketing Strategist

2 weeks ago

San Mateo, California, United States Verkada Full time
About the Role

We are seeking a highly skilled Performance Marketing Manager to join our Digital Marketing team at Verkada. As a key member of our growth team, you will be responsible for driving customer acquisition and growth through innovative social media, digital marketing, and SEO strategies.

Key Responsibilities
  • Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms.
  • Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI.
  • Collaborate with cross-functional teams to align digital marketing strategies with overall business goals.
  • Manage and optimize website content for SEO, in addition to overseeing paid search campaigns to maximize visibility and conversion rates.
  • Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities.
  • Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives.
Requirements
  • 4-year undergraduate degree (quantitative field of study strongly preferred)
  • 4+ years of work experience, with a proven track record of successful customer acquisition strategies.
  • Strong quantitative background, with experience using data and metrics to inform marketing decisions.
  • Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills.
  • Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders.
  • Experience with digital marketing automation and CRM tools preferred
  • Strong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL).
  • Creative thinker with a passion for digital marketing and growth hacking.
About Verkada

Verkada is the largest cloud-based B2B physical security platform company in the world. We offer six product lines - video security cameras, access control, environmental sensors, alarms, workplace, and intercoms - integrated with a single cloud-based software platform. Our platform gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations, and costly inefficiencies.

We are committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to, healthcare programs, nationwide medical, vision, and dental coverage, health saving accounts, flexible spending accounts, expanded mental health support, paid parental leave policy, fertility benefits, time off to relax and recharge, professional development stipend, wellness/fitness benefits, healthy lunches and dinners provided daily.

We want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. This estimate can vary based on the factors described above, so the actual starting annual base salary may be above or below this range. This estimate is also just one component of Verkada's total rewards package. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs).

Estimated Annual Pay Range: $145,000 — $190,000 USD

Verkada Is An Equal Opportunity Employer

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