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Digital Marketing Strategist

2 months ago

San Ramon, California, United States Trumark Companies Full time
Job Title: Digital Marketing Specialist

Trumark Companies is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for implementing and executing online marketing campaigns to drive brand awareness, attract new leads, and engage current customers.

Key Responsibilities:

  • Develop and execute online marketing strategies to achieve business objectives.
  • Collaborate with cross-functional teams to create and manage email campaigns, landing pages, website content, and digital advertising.
  • Analyze and report on the performance of online marketing programs, making recommendations to optimize results.
  • Manage project risks, issues, and progress to ensure project goals are achieved.
  • Interact with internal teams to gather input and materials to create digital assets and content.
  • Work within online budgets, reviewing budget reports and trends with management to adjust plans accordingly.
  • Maintain compliance with fair housing, payment disclaimers, and brand standards.

Requirements:

  • Bachelor's Degree or equivalent business experience.
  • 2+ years of demonstrable expertise in digital marketing and demand generation.
  • Experience in Real Estate or equivalent B2C marketing work experience is highly preferred.
  • Strong understanding of Meta/Facebook Business Manager, Google Ads platform, and Google Tag Manager.
  • Proficient with marketing automation tools such as Marketo, CRM tools, Microsoft Dynamics, website CMS, and Google Analytics.
  • Skilled in Adobe Creative Suite for graphics maintenance and other relevant tools.
  • Strong grammatical and creative writing skills, ability to review and proof copy for marketing text.
  • Up to date on the latest trends and technologies in digital marketing.
  • Advanced knowledge of Microsoft Suites.
  • Solid organization skills and a results-oriented, collaborative work style.

Compensation: $65,000 - $70,000