Marketing Director

3 days ago

Milwaukee, Wisconsin, United States Midwest Engineered Systems Inc. Full time
Job Title: Marketing Manager

Job Summary

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to promote our industrial automation solutions. This includes overseeing the marketing team, leading marketing initiatives, and setting up programs to support the growth and expansion of MWES products and services.

Key Responsibilities

  • Develop and implement marketing strategies to achieve company objectives and increase brand awareness.
  • Create and execute marketing plans to drive business results and improve customer engagement.
  • Develop and manage marketing budgets to ensure optimal resource allocation.
  • Identify target markets and develop strategies to reach key audiences.
  • Lead generation and campaign management:
    • Design and implement lead generation campaigns across multiple channels, including digital marketing, email marketing, social media, and industry events.
    • Monitor and analyze campaign performance to maximize ROI.
  • Content creation and management:
    • Develop compelling content for various marketing channels, including website, blogs, whitepapers, case studies, and social media.
    • Collaborate with internal teams and external agencies to produce high-quality marketing materials.
  • Market research and analysis:
    • Conduct market research to identify trends, opportunities, and competitive landscape.
    • Analyze customer insights and feedback to refine marketing strategies and improve customer engagement.
  • Brand management:
    • Maintain and enhance the company's brand identity, ensuring consistent messaging across all marketing channels.
    • Develop and manage brand guidelines to ensure cohesive and professional representation of the company.
  • Collaboration and team leadership:
    • Work closely with sales, product development, and customer service teams to align marketing strategies with business goals.
    • Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
  • Event planning and management:
    • Plan and execute company participation in industry events, trade shows, and conferences.
    • Coordinate logistics, promotional materials, and post-event follow-up to maximize event impact.

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education/Experience

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5+ years of experience in B2B marketing, preferably in the industrial automation or technology sector.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong understanding of digital marketing, SEO, SEM, and content marketing.
  • Excellent written and verbal communication skills.
  • Proficiency in marketing automation tools and CRM software.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Creative thinker with the ability to develop innovative marketing strategies.
  • Ability to manage multiple projects and priorities in a fast-paced environment.

Skills and Special Requirements

  • Must have excellent attention to detail, be organized, and able to maintain deadlines and schedules for multiple projects and activities.
  • Self-starter, fast learner, who can work with little supervision.
  • Requires a general knowledge or interest in the technical products and services offered by MWES, and the ability to gather information from multiple sources to prepare marketing materials.
  • The ability to use MS Office and other common computer applications is required.
  • Ability to handle a variety of tasks, and to be flexible in work assignments.
  • Safeguard and maintain possession of media equipment.

Midwest Engineered Systems, Inc. is an Equal Opportunity and Affirmative Action employer committed to diversity in the workplace. All employment decisions are based on the principles of equal opportunity.

  • Executive Director

    3 weeks ago

    Milwaukee, Wisconsin, United States Executive Director Full time

    Job Title: Executive DirectorThe Executive Director is a key leadership position responsible for overseeing the day-to-day operations of the Agricultural & Applied Economics Association (AAEA). This role requires a strong understanding of association management, strategic planning, and client services.Key Responsibilities:Direct liaison with the President...

  • Marketing Director

    4 weeks ago

    Milwaukee, Wisconsin, United States Edgeless Beauty Group Full time

    Marketing DirectorEdgeless Beauty Group is seeking a seasoned marketing professional to lead our marketing efforts. As a Marketing Director, you will be responsible for developing and executing comprehensive marketing strategies to drive business growth and brand awareness.Key Responsibilities:Develop and implement marketing strategies to achieve business...

  • Marketing Communications Director

    2 days ago

    Milwaukee, Wisconsin, United States ASQ-MILWAUKEE Full time

    Job Title: Marketing Communications DirectorASQ-MILWAUKEE seeks a Marketing Communications Director to lead the development and execution of integrated and data-driven marketing and communication strategies. The ideal candidate will have strong strategic leadership, organizational, and communication skills and possess the ability to manage multiple projects...

  • Marketing Director

    3 days ago

    Milwaukee, Wisconsin, United States Regal Rexnord Full time

    Job Title: Director, MarketingThis is a leadership role that requires a strong marketing background and experience in leading teams. The ideal candidate will have a proven track record of developing and executing marketing plans that drive business growth.Key Responsibilities:Develop and execute marketing plans that align with business goals and...

  • Marketing Communications Director

    3 weeks ago

    Milwaukee, Wisconsin, United States ASQ-MILWAUKEE Full time

    Job Title: Marketing Communications DirectorASQ-MILWAUKEE is seeking a highly skilled Marketing Communications Director to lead the development and execution of integrated and data-driven marketing and communication strategies.Job Summary:The Marketing Communications Director will be responsible for managing the day-to-day operations of the Marketing...

  • Director of Sales and Marketing

    3 days ago

    Milwaukee, Wisconsin, United States Remington Full time

    Job Title: Director of Sales and MarketingRemington is seeking a highly skilled and experienced Director of Sales and Marketing to lead our sales and marketing efforts. As a key member of our hotel team, you will be responsible for developing and implementing sales strategies to maximize revenue and drive business growth.Key Responsibilities:Develop and...

  • Director of Sales and Marketing

    2 weeks ago

    Milwaukee, Wisconsin, United States Remington Full time

    Job Title: Director of Sales and MarketingRemington is seeking a highly motivated and experienced Director of Sales and Marketing to lead our sales and marketing efforts. As a key member of our team, you will be responsible for developing and implementing sales strategies to drive revenue growth and increase market share.Key Responsibilities:Develop and...

  • Marketing Communications Director

    3 weeks ago

    Milwaukee, Wisconsin, United States ASQ Full time

    Job Title: Marketing Communications DirectorASQ is seeking a highly skilled Marketing Communications Director to lead our marketing and communications team. The ideal candidate will have a strong background in marketing strategy, brand management, and team leadership.Key Responsibilities:Develop and execute integrated marketing and communication strategies...

  • Director of Operations and Marketing

    3 days ago

    Milwaukee, Wisconsin, United States MRA - The Management Association Full time

    Job Title:Director of Operations and MarketingCompany:MRA - The Management AssociationLocation:Milwaukee, WI (onsite)Hours:Monday - Friday Between 8:00am and 4:30pmAt MRA - The Management Association, we are seeking a highly skilled and experienced Director of Operations and Marketing to join our team. As a key member of our leadership team, you will be...

  • Digital Marketing Director

    3 weeks ago

    Milwaukee, Wisconsin, United States Milwaukee Brewers Full time

    Job Title: Director - Digital Marketing ExperienceThe Milwaukee Brewers are seeking a highly skilled and experienced Director - Digital Marketing Experience to join our team. As a key member of our marketing department, you will be responsible for developing and executing a strategic distribution of Brewers brand content and marketing messages across all...

  • Digital Marketing Director

    2 days ago

    Milwaukee, Wisconsin, United States Milwaukee Brewers Full time

    Job Title: Director - Digital Marketing ExperienceThe Milwaukee Brewers are seeking a highly skilled and experienced Director - Digital Marketing Experience to join our marketing team. As a key member of our team, you will be responsible for developing and executing a strategic distribution of Brewers brand content and marketing messages across all digital...

  • Digital Marketing Director

    3 weeks ago

    Milwaukee, Wisconsin, United States AEG Full time

    Job DescriptionThe Director - Digital Marketing Experience is a key role in our organization, responsible for developing and executing a strategic distribution of our brand content and marketing messages across all digital channels.This position will play a major role in enhancing our brand awareness within the digital space, as well as driving website...

  • Program and Membership Manager

    3 weeks ago

    Milwaukee, Wisconsin, United States Executive Director Full time

    Program and Membership ManagerThe Women's Dermatologic Society is seeking a highly organized and detail-oriented Program and Membership Manager to oversee the management of our committees, programs, and membership services. This is a unique opportunity to join a dynamic team and contribute to the growth and success of our organization.Key...

  • Director of Operations and Marketing

    3 days ago

    Milwaukee, Wisconsin, United States MRA Recruiting Services Full time

    Job Title:Director of Operations/MarketingCompany:Lakewood InstrumentsLocation:Milwaukee, WI (onsite)Hours:Monday – Friday Between 8:00am and 4:30pmWe are seeking a highly skilled and experienced Director of Operations/Marketing to join our team at Lakewood Instruments. As a key member of our leadership team, you will be responsible for driving business...

  • Digital Marketing Director

    3 days ago

    Milwaukee, Wisconsin, United States Milwaukee Brewers Full time

    {"title": "Digital Marketing Director", "description": "Job SummaryThe Milwaukee Brewers are seeking a highly skilled Digital Marketing Director to lead the development and execution of a strategic distribution of Brewers brand content and marketing messages across all digital channels. This role will play a major role in enhancing Brewer's brand awareness...

  • Marketing Communications Director

    3 days ago

    Milwaukee, Wisconsin, United States Association of Equipment Manufacturers AEM Full time

    Marketing Communications DirectorThe Association of Equipment Manufacturers (AEM) is seeking a seasoned marketing professional to lead our marketing communications efforts. As a key member of our team, you will be responsible for developing and executing comprehensive marketing plans to achieve sales goals for trade shows and sponsorship programs.Key...

  • Consumer Marketing Strategy Director

    4 weeks ago

    Milwaukee, Wisconsin, United States Gannett Co. , Inc. Full time

    Job Title: Consumer Marketing Strategy DirectorWe are seeking a highly skilled Consumer Marketing Strategy Director to join our team at Gannett Co., Inc. This role will be responsible for developing and executing strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for our Milwaukee Journal Sentinel and Green Bay...

  • Marketing Director

    3 days ago

    Milwaukee, Wisconsin, United States Amtraco Llc Full time

    Marketing Manager Job SummaryThe Marketing Manager will oversee and execute marketing campaigns, lead generation, and market research to drive business growth for Amtraco LLC.Key Responsibilities:Develop and implement successful marketing strategies across various channels, including content creation, paid advertising, and social media.Conduct market...

  • Marketing Director

    1 month ago

    Milwaukee, Wisconsin, United States Amtraco Full time

    Job SummaryThe Marketing Manager will oversee and execute strategic marketing campaigns, drive lead generation, and conduct market research to support the growth of Amtraco's operating units.Key ResponsibilitiesDevelop and implement successful marketing strategies across various channels, including content creation, paid advertising, and event...

  • Marketing Director

    3 days ago

    Milwaukee, Wisconsin, United States U-Line Corporation Full time

    Marketing ManagerUline's Creative department is seeking a Marketing Manager to lead our marketing efforts. Key responsibilities include managing a team, directing designs for various marketing materials, and serving as a liaison between departments.Responsibilities:Manage a team of marketing professionalsDirect designs for various marketing materialsServe as...