Marketing Communications Director

3 days ago


Milwaukee, Wisconsin, United States Association of Equipment Manufacturers AEM Full time
Marketing Communications Director

The Association of Equipment Manufacturers (AEM) is seeking a seasoned marketing professional to lead our marketing communications efforts. As a key member of our team, you will be responsible for developing and executing comprehensive marketing plans to achieve sales goals for trade shows and sponsorship programs.

Key Responsibilities:
  • Develop and manage marketing plans to drive sales growth and increase brand awareness.
  • Create and implement trade show communications plans to enhance exhibitor satisfaction.
  • Plan and develop regular email communications with sponsors for AEM tradeshows and member events.
  • Oversee the creation and updating of digital ads, sales sheets, sponsorship presentations, infographics, and other marketing materials.
  • Manage and update exhibit and sponsorship sales websites to ensure content is accurate and up-to-date.
  • Utilize project management skills to organize, plan, and prioritize projects, ensuring goals and deadlines are met.
  • Monitor metrics, analyze data, and report results to inform marketing strategies.
Requirements:
  • Bachelor's degree in business, marketing, or a related field.
  • 10+ years of relevant experience in marketing communications or a related field.
  • Strong leadership and communication skills, with the ability to lead and collaborate with cross-functional teams.
  • Strategic marketing expertise, with a deep understanding of marketing best practices and technologies.
  • Project management skills, with the ability to manage multiple complex projects simultaneously.
  • Excellent communication and presentation skills, with the ability to create engaging content and presentations.
About AEM:

AEM is the leading organization in North America advancing construction and agriculture equipment manufacturers and their value chain partners in the global marketplace. We offer a competitive salary and an outstanding benefits package, including health, dental, vision, 401(k), and more. Our staff is enthusiastic and passionate about what they do, and we value a positive and supportive work environment.



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