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Consumer Marketing Strategy Director

2 months ago


Milwaukee, Wisconsin, United States Gannett Co. , Inc. Full time
Job Title: Consumer Marketing Strategy Director

We are seeking a highly skilled Consumer Marketing Strategy Director to join our team at Gannett Co., Inc. This role will be responsible for developing and executing strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for our Milwaukee Journal Sentinel and Green Bay Press-Gazette brands.

Key Responsibilities:
  • Develop and implement strategic plans to drive revenue and subscriber growth
  • Collaborate with news teams to incorporate high-performing content into marketing plans
  • Launch marketing programs to support newsroom initiatives, including newsletters, SMS campaigns, social media platforms, and native apps
  • Manage and monitor social media ads to drive subscription sales or improve engagement
  • Ensure website and ads are functioning as expected for both print and digital subscriptions
  • Communicate results with key stakeholders
Requirements:
  • Bachelor's Degree
  • 5+ years of sales and marketing experience
  • 2+ years of subscription sales experience
  • Proven track record of evaluating, identifying, and executing strategic opportunities
  • Demonstrated experience collaborating with cross-functional teams
  • History of delivering results and implementing change
What We Offer:

We offer a dynamic and supportive work environment, competitive compensation and benefits package, and opportunities for professional growth and development.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce.