Senior Digital Marketing Specialist

3 days ago


Schiller Park, Illinois, United States Expedia , Inc. Full time
Job Title: Senior Digital and Field Marketing Specialist

We are seeking a highly skilled Senior Digital and Field Marketing Specialist to join our team at Expedia Group. As a key member of our marketing team, you will be responsible for developing and executing digital marketing campaigns across LATAM and NORAM, leveraging channels such as email, SEM, and display advertising.

About the Role:
  • Develop and implement email marketing strategies and campaigns in a B2B environment, with a focus on acquisition and frequency marketing.
  • Collaborate with local sales teams to create marketing campaign mixes and calendars that meet their business needs.
  • Manage multiple local campaigns simultaneously, ensuring timely delivery and high-quality execution.
  • Analyze campaign performance metrics to measure ROI and impact, providing recommendations for future strategies.
  • Work closely with internal teams, including sales, product marketing, and PR, to create campaign content, messaging, and design.
Requirements:
  • 3-5 years of digital marketing experience in a B2B environment, preferably across LATAM and NORAM markets.
  • Experience in delivering impactful cross-channel campaigns end-to-end in a large organization.
  • Understanding of Marketo and Search Engine Marketing (SEM) is a plus.
What We Offer:
  • A competitive salary range of $82,500.00 to $115,500.00, with potential for up to $132,000.00 based on performance.
  • A comprehensive benefits package, including medical, dental, and vision coverage, paid time off, and an Employee Assistance Program.
  • A wellness and travel reimbursement program, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and results-driven individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.



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