Loyalty Program Manager
2 days ago
Job Summary:
The Loyalty Senior Manager is a key role in our team, responsible for developing and executing a best-in-class loyalty program that drives business impact. This position requires a deep understanding of wellness and Gen Z consumer trends, as well as experience in lifecycle marketing and program analysis.
Key Responsibilities:
- Collaborate with cross-functional teams to define program needs and opportunities within various audience groups.
- Support the Senior Director in building cross-channel, integrated marketing campaigns and programs designed to acquire, nurture, and effectively onboard customers into the loyalty program.
- Develop and present concepts and recommendations to stakeholders, leveraging industry trends, competitive information, and consumer insights.
- Work closely with the CRM team, Brand/Marketing team, Store Operations, Customer Service, Finance, and Merchandising teams to drive program success.
- Partner with martech and finance to report out and analyze loyalty program KPIs weekly and ad hoc as needed.
Requirements:
- 5-7 years of experience in Loyalty Marketing, Brand/Consumer Strategy, or similar.
- Knowledge of digital media channels with a focus on Email, App push notification, and SMS marketing required.
- Experience with Salesforce Marketing Cloud, Bluecore, and/or Attentive highly preferred.
- Strong math and analytic skills to review program metrics, balance KPIs, and collaborate with finance on business impact.
- Strong understanding of lifecycle marketing metrics and analysis.
- Able to read and react to business needs and prioritize accordingly.
- Displays out of the box thinking and curiosity for consumer strategy.
- Passion for the wellness industry, Gen Z consumer trends, and community building.
What We Offer:
A competitive hourly rate of $60-$72, a dynamic work environment, and the opportunity to make a meaningful impact in the wellness industry.
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