Senior Director of Digital Growth and Acquisition

6 days ago

Los Angeles, California, United States Playboy Enterprises Inc Full time
About the Role

Honey Birdette is a luxury lifestyle brand offering high-end lingerie and premium bedroom accessories. We're seeking a Senior Director of Digital Growth and Acquisition to drive our digital growth and optimize customer acquisition across multiple channels.

Key Responsibilities
  • Develop and execute comprehensive digital growth strategies to achieve Honey Birdette's goals and objectives.
  • Own the planning and execution of 360 global digital media campaigns, including SEM, SEO, and affiliate marketing.
  • Develop and implement audience segmentation strategies to deliver personalized and targeted marketing messages.
  • Identify opportunities, develop, and drive market-leading influencer and partnership strategies.
  • Analyze KPIs to evaluate the effectiveness of digital acquisition strategies and optimize campaign performance.
  • Manage the digital media budget, ensuring effective allocation of resources to maximize ROI.
  • Grow and lead a team of digital professionals, fostering a collaborative and results-oriented culture.
  • Closely collaborate with eCommerce, digital operations, CRM, PR, marketing, merchandising, and senior leadership teams.
  • Develop and manage external agencies and partners, driving success and aligning agency KPIs with overall business objectives.
  • Provide regular reports on digital growth and acquisition performance to senior leadership teams.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 8-10 years of experience in performance marketing and e-commerce growth, with at least 5 years in a leadership role.
  • Proven track record of driving successful digital growth and acquisition strategies.
  • Strong analytical skills with experience in data-driven decision-making.
  • Platform expertise: Shopify, Meta/Google/TikTok ads, Google Analytics (GA4).
  • Excellent leadership, team management, and interpersonal skills.
  • Experience managing agency relationships and external vendors.
  • Ability to manage multiple projects and prioritize effectively in a fast-paced environment.
What We Offer
  • Competitive medical, dental, vision insurance plans with FSA and Dependent Care FSA options.
  • Generous and Parental Leave Policy with eligibility extended to all parents regardless of gender or primary/secondary caregiver status.
  • Pet Insurance for those who need it too.
  • Employee Assistance Program.
  • Pre-tax Transportation/Commuter Benefits options.
  • Generous product discount.
  • Paid Time Off.
  • Employee Resource Groups.
  • 401K program with Company match.

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