Strategic Product Marketing Lead for Amazon Ads

1 month ago


New York, New York, United States Amazon Inc Full time
About the Role

We are seeking a highly skilled Strategic Product Marketing Lead to join our team at Amazon Ads. This role will play a pivotal part in shaping our go-to-market and product strategy, working closely with Product Managers to ensure our products meet customer needs and achieve strong product market fit.

Key Responsibilities
  • Collaborate with GTM stakeholders, including Product & Sales to ensure GTM strategies align to the product roadmap, translate complex product information into simple and clear language, and continue to gather customer feedback post-launch to inform future iterations.
  • In partnership with the Product Managers, develop single-source-of-truth documentation to enable Sales and Marketing with positioning, messaging, product availability, best practices, implementation guides, and FAQs.
  • Conduct in-depth market research, customer interviews, and competitive analysis to identify the most promising opportunities for Amazon Ads products.
  • Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap.
  • Partner with Product Managers to recommend customer feedback prioritization, support effective Alpha/Beta testing, and refine the strategic roadmap.
Requirements
  • 9+ years of professional non-internship marketing experience.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
  • Experience communicating results to senior leadership.
  • Experience building, executing and scaling cross-functional marketing programs.
  • Experience driving direction and alignment with cross-functional teams.
  • Product Marketing experience; proficient in Ad Technology inclusive of Demand Side Platforms, Clean Rooms, Data Management Systems, Supply Sources, Bidding/Performance Optimizations.
Benefits

At Amazon, we believe that diversity and inclusion are key to our success. We offer a range of benefits and programs to help our employees thrive, including a competitive salary and comprehensive health insurance. Our compensation reflects the cost of labor across several US geographic markets, with a base pay ranging from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market.



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