Senior Digital Marketing and Operations Strategist

5 days ago


Brookfield, Wisconsin, United States Milliman Full time
About the Role

We are seeking a highly skilled Senior Digital Marketing and Operations Specialist to join our team at Milliman. This is a unique opportunity to work with a talented group of professionals who are passionate about innovation, excellence, and customer service.

Key Responsibilities
  • Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion across various digital channels.
  • Plan, create, and manage digital marketing campaigns, ensuring they are aligned with business goals and target audience needs.
  • Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for management.
  • Own WordPress website, make updates, recommend improvements, and liaise with vendors.
  • Collaborate with the content team to produce high-quality, engaging content for digital channels.
  • Optimize website content and structure for search engines and track performance.
  • Oversee social media strategy, content creation, and community engagement across all relevant channels.
  • Design and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
  • Implement and manage marketing automation tools to streamline processes and improve efficiency.
  • Oversee project intake and management, campaign operations, and metrics, ensuring email governance.
  • Manage external vendors and partners to ensure quality deliverables and project timelines.
  • Oversee tools such as WordPress, Salesforce, Zoom, Jira/Confluence, and Semrush.
  • Develop test and learn plans to enable rapid experimentation to increase the effectiveness of email programs and campaigns.
  • Evaluate KPIs for measuring success against organizational goals and work closely with the data/analytics team to continue improvements in measurements and customer segmentation.
  • Collate data points from all sources, including web traffic referred from social sites, and produce regular reports detailing successes and areas for improvement.
Requirements
  • Bachelor's degree or experience equivalent in marketing, business, or a related field.
  • 10+ years of experience in digital marketing, with a focus on strategy and operations.
  • Proven track record of managing successful digital marketing campaigns.
  • Strong analytical skills and experience with data-driven decision-making.
  • Proficiency in WordPress, Salesforce Marketing Cloud Engagement, and digital marketing tools and platforms.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Strong project management skills and attention to detail.
What We Offer

Milliman offers a competitive salary range of $78,000 - $157,000, depending on a combination of factors, including education, relevant work experience, qualifications, certifications, location, etc. In addition, we offer a significant performance-based bonus plan, profit sharing, and generous benefits.

We are an equal opportunity employer and welcome applications from diverse candidates. We are committed to creating an inclusive and supportive work environment that values diversity, equity, and inclusion.



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