Content Marketing Manager
4 weeks ago
This role is responsible for creating and curating investment thought leadership content for the B2C audience. The ideal candidate will partner with cross-functional teams to identify priorities and align on a strategic approach to deliver consistent investment thought leadership content to B2C clients.
Key Responsibilities:
Develop and implement a content strategy that aligns with business and client needs.
Utilize strong copywriting skills to create short-form content, including web, email, and social copy.
Collaborate across the enterprise to develop digital content and experiences for the B2C audience, using an agile test and learn approach.
Manage ongoing updates to Insights landing page and promo areas for assigned sites.
Responsible for quarterly B2C Insight webinars/events experience in partnership with event teams.
Incorporate Search Engine Optimization (SEO) recommendations into digital content; collaborate with SEO subject matter experts.
Reviews and synthesizes market and industry research into actionable insights and solutions.
Analyzes research and market trends on investor behavior, client/channel dynamics, competitive practices, and investment products to recommend new content strategies for clients.
Qualifications:
Bachelor's degree or the equivalent combination of education and relevant experience.
6+ years of total relevant work experience in a financial services marketing role.
Demonstrated success leading and working with large cross-functional teams.
Strategic thinker & problem-solver with proven ability to understand details & actively execute to ensure success.
Project management skills with the proven ability to prioritize and manage multiple projects in a detail-oriented manner.
Ability to get high-quality, timely work out of external vendors.
Experience working in an agile, iterative environment is a plus.
Benefits:
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
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