Digital Marketing Specialist

3 weeks ago

Chicago, Illinois, United States Adler Planetarium Full time

About the Role

The Adler Planetarium is seeking a Digital Marketing Specialist to join our team. This role will be responsible for guiding and implementing digital strategies that effectively promote the Adler brand, leveraging various digital channels to drive traffic, engage future and returning guests, and ultimately increase conversions and ticket sales.

Key Responsibilities

  • Plan, execute, and manage all aspects of SEO and PPC campaigns on Google and Meta to help grow and scale our digital advertising efforts.
  • Conduct in-depth SEO audits and implement improvements that enhance search visibility and organic traffic that leads to conversions.
  • Collaborate with the Digital Marketing Manager and Content Marketing Specialist to identify target audiences and understand their online behavior and preferences.
  • Assist with growing and maintaining email lists, and creating and implementing persuasive email campaigns in service of organizational goals and objectives.
  • Monitor and analyze online advertising campaigns to ensure they're aligned with the established strategy, gathering insights and data to identify strategic KPIs.
  • Work with an internal system administrator(s) to leverage the newly implemented CRM system to help grow our marketing-specific, revenue-generating pipelines.
  • Explore other digital revenue generation opportunities (e.g. SMS, YouTube monetization, etc.) and recommend an adoption plan accordingly.
  • Ensure all web content is up-to-date and relevant, SEO optimized, and ADA compliant.
  • Continue to improve the UX of our website to drive engagement and action.
  • Support community engagement strategies by responding to reviews received on a variety of digital communication channels.
  • Support the Digital Marketing Manager in maintaining consistent branding standards across all digital platforms.
  • Continue to stay up-to-date on emerging technology and trends and provide relevant recommendations that could benefit the organization when necessary.

Requirements

  • Bachelor's Degree or five + years of professional work experience.
  • Two to three years of relevant on-the-job digital marketing experience.
  • Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns.
  • Experience in setting up and optimizing Google Ad campaigns.
  • Strong analytical skills & understanding of digital metrics and KPIs.
  • Ability to communicate effectively across departments.
  • Basic knowledge of HTML and CSS.

Preferred Qualifications

  • Degree in marketing, new media, digital media, computer science, or related field.
  • Certifications in digital marketing, particularly in search and paid social (e.g., Google Ads, Meta Blueprint).
  • Knowledge of and experience working in Salesforce, WordPress, and MailChimp.
  • Familiarity with and commitment to the nonprofit and philanthropic sectors is a plus.

About the Adler Planetarium

The Adler Planetarium connects people to the universe and each other. Whether introducing a guest to the Ring Nebula, a neighborhood school to a community partner, a research team to a network of citizen scientists, or one staff member to another, Adler's focus on meaningful connections dates back nearly a century.

Today, the museum hosts more than half a million visitors annually and reaches millions more through youth STEM programs, neighborhood skywatching events, online citizen science, and other outreach projects. With the Adler's support, people of all ages, backgrounds, and abilities gain the confidence to explore their universe together and return to their communities ready to think critically and creatively about any challenge that comes their way.

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