Product Marketing Director

3 weeks ago


Santa Clara, California, United States Disability Solutions Full time
Job Description:
At Disability Solutions, we are seeking a skilled Product Marketing Director to drive the go-to-market strategy and execution for our product(s). As a key member of our marketing team, you will spearhead the launch of new products and updates to existing products. Your responsibilities will include crafting and iteratively improving outbound messaging and positioning, product-related content, sales enablement, gathering customer feedback, competitive positioning, and collaborating with cross-functional teams to define and develop marketing campaigns.

Key Responsibilities:
  • Gather market intelligence and understand the complete buyer's lifecycle.
  • Create and refine product messaging and product positioning.
  • Drive development of customer use case stories through direct customer interaction.
  • Define and manage end-to-end product launches with cross-functional teams.
  • Develop sales presentations, white papers, datasheets, solution briefs, blog posts, videos, contributed articles, and social media content.
  • Build a complete understanding of the competitive landscape and define competitive strategy.
  • Build and execute sales enablement programs for both internal and partner selling teams.

Requirements:
You must have at least 5-8 years of experience in product marketing for B2B software technology and a strong understanding of key trends in Automation and IT Operations Management software products. A background in cognitive intelligence is a plus. Excellent presentation skills, strong project management skills, and exceptional written and verbal communication skills are also required. The estimated salary for this position is $120,000-$150,000 per year.

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