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Senior Digital Media Strategist

1 month ago

Seattle, Washington, United States Merkle Full time
Senior Digital Media Specialist

Join Merkle, a leading data-driven performance marketing agency, as a Senior Digital Media Specialist. In this role, you will focus on media optimization and planning across paid media for a retail client. You will be responsible for managing the strategy, execution, performance, and reporting of programmatic display, paid social, and video campaigns across multiple platforms.

Key Responsibilities:
  • Manage the strategy, execution, performance, and reporting of programmatic display, paid social, and video campaigns for one of our clients across multiple platforms
  • Daily optimization and management of campaigns within individual DSPs and Platforms
  • RFP media vendors and evaluating publisher capabilities and new opportunities
  • Work with your team to maintain awareness of new marketing platforms and techniques and look for opportunities to innovate and develop new techniques
  • Build trafficking sheets to share with the Ad Ops team who will generate pixels and tags through 3rd party ad server tools such as Campaign Manager and implement ad tags and creative in DSPs and with vendors
  • Budget management including: assistance in allocation of monthly budgets, issuance/revisions of monthly insertion orders, oversight of client's billing and financial reconciliation on a monthly and quarterly basis and resolution of media invoice and ad service fee discrepancies
  • Analyze campaign performance and provide optimization recommendations
Requirements:
  • 1+ years of hands-on media buying experience in DSPs (DV360, Google Ads, TTD, Amazon DSP, Facebook/Instagram)
  • eRetail or Retail Media Network knowledge a plus
  • High level of accuracy and attention to detail
  • Must be passionate about media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, HTML, XML, and third-party ad tags
  • Must love and be curious about data analytics and how that affects the bottom line
  • Experience with digital ads trafficking is a plus (Campaign Manager, Media Ocean, Prisma)
  • Well versed in the Microsoft Office suite, especially Excel and PowerPoint
  • Professional client communication, both written and verbal
  • Ability to handle multiple projects and prioritize responsibilities in a fast-paced environment
  • Keen problem-solving and troubleshooting abilities
  • Enthusiasm for the future of people-based and brand advertising on the web and building that future with us

Merkle is an agency of dentsu, a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit.

Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.