Consumer Insights Manager

4 weeks ago


Santa Monica, California, United States Turning Point Brands, Inc. Full time
About Us

Turning Point Brands, Inc. is a leading manufacturer, marketer, and distributor of branded consumer products with active ingredients. Our company has a strong presence in the Consumer Packaged Goods (CPG) industry, with a focus on innovation and customer satisfaction.

Job Summary

We are seeking a highly skilled Consumer Insights Manager to lead our efforts in understanding consumer behavior, market trends, and competitive insights. This individual will play a critical role in driving data-informed decisions to support product development, marketing strategies, and overall business growth.

Key Responsibilities
  • Design, execute, and manage consumer research projects, including surveys, focus groups, ethnographies, and usability tests.
  • Analyze consumer data to derive key insights, including purchasing behavior, product preferences, and emerging trends.
  • Develop comprehensive reports that translate data into actionable insights.
  • Partner with marketing, product development, sales, and leadership teams to integrate consumer insights into strategic planning.
  • Monitor and evaluate the competitive landscape, industry trends, and shifts in consumer behavior to provide strategic recommendations.
  • Serve as a trusted advisor to internal stakeholders, presenting findings in a clear and compelling manner.
Requirements
  • Bachelor's degree in Marketing, Business, Psychology, Sociology, or related field.
  • 7+ years of experience in consumer insights, market research, or analytics, with a focus on the CPG industry.
  • Proficient in data analysis tools, survey platforms, and syndicated sales data.
  • Expertise in both qualitative and quantitative research methodologies.
  • Excellent verbal and written communication skills.
What We Offer
  • Competitive salary and benefits package.
  • 12 paid holidays.
  • PTO (Paid Time Off).
  • 401K with company match.
  • Medical, Dental, Vision Insurance.
  • Short Term Disability Insurance.
  • Basic Life Insurance.
  • Tuition Assistance.
  • DailyPay.


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